{"id":1547426,"date":"2025-01-05T08:49:02","date_gmt":"2025-01-05T13:49:02","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1547426"},"modified":"2025-01-05T08:49:02","modified_gmt":"2025-01-05T13:49:02","slug":"ecommerce-smbs-need-faceless-videos","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/ecommerce-smbs-need-faceless-videos","title":{"rendered":"Ecommerce SMBs Need Faceless Videos"},"content":{"rendered":"<p>So-called &#8220;faceless videos&#8221; use voiceovers, animations, and images to tell a story, educate, or entertain. In the ecommerce context, these relatively easy-to-make videos promote items and build trust.<\/p>\n<p>Video is an excellent way to showcase products and convert shoppers. Enterprise retailers often place videos on ecommerce pages, social media, and ads.<\/p>\n<p>The only drawback is production. Compared to a blog post or a text-based search ad, videos are expensive to produce and require a much higher skill level. Thus some small and mid-sized ecommerce businesses avoid videos altogether.<\/p>\n<h3>AI-enabled Faceless Video<\/h3>\n<p>Online merchants produced &#8220;faceless&#8221; videos before the term became a buzzword. Tools such as <a href=\"https:\/\/animoto.com\/\">Animoto<\/a> have facilitated such videos <a href=\"https:\/\/www.practicalecommerce.com\/The-PEC-Review-Animoto-for-Quick-Basic-Product-Videos\">for 15 years<\/a>, as in the recent example below.<\/p>\n<div style=\"max-width: 570px; \"><div class=\"embed-responsive embed-responsive-16by9\"  style=\"max-width: 570px; padding-bottom:56.25%;\" ><div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/9Z5P0DUkSAQ?si=Z5T3_oDXu7GsTt7A\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Video template for Product Demo\" title=\"Play video &quot;Video template for Product Demo&quot;\">https:\/\/youtu.be\/9Z5P0DUkSAQ?si=Z5T3_oDXu7GsTt7A<\/a><noscript>Video can't be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/9Z5P0DUkSAQ?si=Z5T3_oDXu7GsTt7A\" title=\"Video template for Product Demo\">Video template for Product Demo (https:\/\/youtu.be\/9Z5P0DUkSAQ?si=Z5T3_oDXu7GsTt7A)<\/a><\/noscript><\/div><\/div><\/div>\n<p>These tools make creating a video much easier, but the video-production bar was still above some merchant&#8217;s reach. Fortunately, generative artificial intelligence has made faceless video production achievable for nearly every ecommerce business.<\/p>\n<p>Consider a faceless video workflow.<\/p>\n<ul>\n<li><strong>Idea generation.<\/strong> Generative AI models \u2014 ChatGPT, Gemini, Claude, and Grok \u2014 can help create faceless video ideas.<\/li>\n<\/ul>\n<ul>\n<li><strong>Scripting and storyboarding.<\/strong> AI tools such as <a href=\"https:\/\/www.practicalecommerce.com\/ai-tools-streamline-content-marketing-and-seo\">Jasper<\/a> and Copy.ai feature script writing, although many other AI models can compose video scripts.<\/li>\n<\/ul>\n<ul>\n<li><strong>Gathering visuals.<\/strong> For this step, an ecommerce business might use product images in combination with AI-generated pictures or video from tools such as Midjourney, Grok, or Pika.<\/li>\n<\/ul>\n<ul>\n<li><strong>Recording the voiceover.<\/strong> This might be an actual recording or AI-generated audio from ElevenLabs, Murf.ai, and others.<\/li>\n<\/ul>\n<ul>\n<li><strong>Video editing.<\/strong> Use AI, humans, or a combination.<\/li>\n<\/ul>\n<p>Generative AI can help throughout the process. Multiple <a href=\"https:\/\/www.practicalecommerce.com\/new-ai-apps-reinvent-ecommerce-video\">AI-powered platforms<\/a> perform almost all these steps based on a prompt or two.<\/p>\n<h3>Why Faceless Videos?<\/h3>\n<p>AI makes creating faceless ecommerce videos nearly as easy as asking ChatGPT to rewrite some Google Ads copy. But why should online merchants use such videos at all?<\/p>\n<p>The answer is more sales \u2014 in five ways.<\/p>\n<p><strong>Video advertising.<\/strong> Most common digital advertising platforms, from Meta&#8217;s Facebook and Instagram to Snapchat and Google Ads, support video formats. These platforms report that video in ads boosts performance. A <a href=\"https:\/\/www.facebook.com\/business\/campaign-guidance-navigator\/try-vertical-video-with-audio-on-reels-for-CTR\">2023 Meta analysis<\/a> showed a 35% improvement in clicks for vertical Reels ads containing video with audio.<\/p>\n<p><strong>Showcase products.<\/strong> Videos showing and describing a product and its features can appear directly on its detailed web page. This common practice boosts conversations. With an <a href=\"https:\/\/www.practicalecommerce.com\/how-lifecycle-marketing-powers-ecom-smbs\">automated workflow<\/a> employing Zapier (or similar) and generative AI tools described above, a merchant could generate a faceless product video for every item in a store.<\/p>\n<p><strong>Customer service.<\/strong> The same AI-enabled workflow for products could also generate customer service videos addressing, say, return policies or frequently asked questions.<\/p>\n<p><strong>Content marketing.<\/strong> <a href=\"https:\/\/www.practicalecommerce.com\/ai-tools-to-convert-articles-into-videos\">Several AI tools<\/a> can convert a blog post or product description into a faceless video, which merchants can embed on the item&#8217;s page or distribute via YouTube.<\/p>\n<p><strong>Social media marketing.<\/strong> Finally, videos drive modern social media marketing, and faceless versions \u2014 in full or excerpted into vertical shorts \u2014 can work on just about every platform, from YouTube to Meta.<\/p>\n<h3>Faceless or Humans?<\/h3>\n<p>Faceless videos are not perfect.<\/p>\n<p>Some users report that faceless versions do not build trust as well as a human speaker. A person saying, &#8220;Hi, I am Bob Smith, and I want to tell you why I love this product,&#8221; carries more emotional clout than a voiceover.<\/p>\n<p>Plus, some social media platforms \u2014 TikTok, in particular \u2014 favor videos with humans such as influencers talking directly into the camera.<\/p>\n<p>Nonetheless, faceless videos can help ecommerce shops improve advertising performance, showcase products, provide customer information, and produce engaging content.<\/p>\n<p>And thanks to ever-improving AI, this type of video is relatively easy to produce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.<\/p>\n","protected":false},"author":391,"featured_media":1547448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58304],"tags":[],"class_list":["post-1547426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce SMBs Need Faceless Videos - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Videos are an excellent way to showcase products and convert shoppers. 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