{"id":1547519,"date":"2025-01-06T08:45:50","date_gmt":"2025-01-06T13:45:50","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1547519"},"modified":"2025-01-06T09:07:17","modified_gmt":"2025-01-06T14:07:17","slug":"how-google-detects-duplicate-content","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content","title":{"rendered":"How Google Detects Duplicate Content"},"content":{"rendered":"

The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and must choose when two or more pages are the same or similar, resulting in the others losing organic traffic \u2014 different from a penalty.<\/p>\n

Google’s “Search Central” blog includes a guide on ranking systems<\/a> that describes deduplication:<\/p>\n

Searches on Google may find thousands or even millions of matching web pages. Some of these may be very similar to each other. In such cases, our systems show only the most relevant results to avoid unhelpful duplication.<\/em><\/p>\n

Yet the guide doesn’t specify how<\/em> the deduplication system chooses a page. In my experience, duplication occurs in four ways.<\/p>\n

Similar pages<\/h3>\n

When a site has similar product or category pages or syndicates content<\/a> (knowingly or not), Google will likely show only one page in search results. It’s not a penalty, but it does dilute traffic among the identical pages. Thus, ensure Google ranks the original, up-to-date, detailed, and relevant page (not a syndicated or scraped version).<\/p>\n

Canonical tags and 301 redirects<\/a> can point Google to the best page. Neither is foolproof, as Google views them as suggestions. The only way to force the best page is to avoid duplicating it.<\/p>\n

The danger of duplicate content is when a third-party scraped version overranks the original. Google can usually identify scraped content, which is typically on low-quality sites with few or no authority signals<\/a>. Thus a higher-ranking scraped version implies a problem with the original site.<\/p>\n

\n

<\/div> Recommended<\/h3>\n \n
\n
\n \"Yes,\n <\/div>\n
\n

Yes, Clicks and Engagement Impact SEO<\/h4>\n

June 3, 2024<\/p>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n \n

Featured snippets<\/h3>\n

Featured snippets<\/a> appear above organic search results and provide a quick answer to a query. Google removes featured snippet URLs from lower organic positions to avoid duplication.<\/p>\n

The purpose of featured snippets is to answer queries, removing the need to click. Thus a featured snippet page likely receives less organic traffic, and there is no surefire method to prevent it. If a page suddenly loses traffic, check Search Console to see if it’s featured.<\/p>\n

Google will likely deduplicate AI Overviews<\/a> in the same way.<\/p>\n

Top stories<\/h3>\n

“Top stories<\/a>” is a separate search-result section for breaking or relevant news. A URL in top stories typically loses its organic position.<\/p>\n

Domains<\/h3>\n

Domain names trigger a different type of duplication beyond content. Google won’t typically show the same domain in top results, even for brand name queries<\/a>. Keep an eye on queries for your brand to know other domains that rank for it and how to combat them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google seeks diverse search results and must choose when two or more pages are the same or similar.<\/p>\n","protected":false},"author":2425,"featured_media":1547544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1547519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"\nHow Google Detects Duplicate Content - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Google seeks diverse search results and must choose when two or more pages are the same or similar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Detects Duplicate Content\" \/>\n<meta property=\"og:description\" content=\"Google seeks diverse search results and must choose when two or more pages are the same or similar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T13:45:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T14:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"How Google Detects Duplicate Content\",\"datePublished\":\"2025-01-06T13:45:50+00:00\",\"dateModified\":\"2025-01-06T14:07:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\",\"url\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\",\"name\":\"How Google Detects Duplicate Content - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg\",\"datePublished\":\"2025-01-06T13:45:50+00:00\",\"dateModified\":\"2025-01-06T14:07:17+00:00\",\"description\":\"Google seeks diverse search results and must choose when two or more pages are the same or similar.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg\",\"width\":360,\"height\":240,\"caption\":\"Illustration of a keyword with \\\"Search Engine Optimization\\\" on the return key\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Google Detects Duplicate Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Google Detects Duplicate Content - Practical Ecommerce","description":"Google seeks diverse search results and must choose when two or more pages are the same or similar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content","og_locale":"en_US","og_type":"article","og_title":"How Google Detects Duplicate Content","og_description":"Google seeks diverse search results and must choose when two or more pages are the same or similar.","og_url":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2025-01-06T13:45:50+00:00","article_modified_time":"2025-01-06T14:07:17+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"How Google Detects Duplicate Content","datePublished":"2025-01-06T13:45:50+00:00","dateModified":"2025-01-06T14:07:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content"},"wordCount":408,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg","articleSection":["Technical SEO"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content","url":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content","name":"How Google Detects Duplicate Content - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg","datePublished":"2025-01-06T13:45:50+00:00","dateModified":"2025-01-06T14:07:17+00:00","description":"Google seeks diverse search results and must choose when two or more pages are the same or similar.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-Google-Detects-Duplicate-Content.jpg","width":360,"height":240,"caption":"Illustration of a keyword with \"Search Engine Optimization\" on the return key"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"How Google Detects Duplicate Content"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1547519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1547519"}],"version-history":[{"count":3,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1547519\/revisions"}],"predecessor-version":[{"id":1547556,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1547519\/revisions\/1547556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1547544"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1547519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1547519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1547519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}