{"id":1547740,"date":"2025-01-12T08:43:47","date_gmt":"2025-01-12T13:43:47","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1547740"},"modified":"2025-01-12T08:43:47","modified_gmt":"2025-01-12T13:43:47","slug":"how-to-promote-products-on-x","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x","title":{"rendered":"How to Promote Products on X"},"content":{"rendered":"

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.<\/p>\n

Social commerce and multichannel selling are leading trends. Merchants in 2025 sell from websites and mobile apps, via marketplaces like Amazon, and through a slew of social media platforms, including TikTok<\/a>, Facebook<\/a>, and X.<\/p>\n

X Stands Out<\/h3>\n

Of this group, X is unique for at least four reasons.<\/p>\n

Few competitors.<\/strong> Elon Musk purchased Twitter in 2022, prompting many prominent retail and consumer brands to abandon the platform<\/a>, creating a promotional vacuum.<\/p>\n

Ecommerce brands active on X face relatively less organic and paid competition considering the platform’s size \u2014 more than 600 million monthly users in January 2025, according to Exploding Topics, a trend-spotting tool.<\/p>\n

SMB bias.<\/strong> Perhaps in response to large brands leaving, Elon Musk announced in 2023 that the X discovery algorithm would favor small-to-midsize businesses, according<\/a> to TechCrunch.<\/p>\n

Thus ecommerce SMBs on X may have a relatively greater share of voice than those on other social networks.<\/p>\n

News-focused<\/strong>. X is the civic and news platform. In November 2024, the Pew Research Center reported<\/a> that “about one in five Americans \u2014 including a much higher share of adults under 30 (37%) \u2014 say they regularly get news from influencers on social media.”<\/p>\n

In turn, X is far and away the most popular social media network for news in the United States. According to Pew, 85% of social news influencers have an X account. In second place is Instagram, where 50% of news influencers have an account. X is more popular for news than some traditional media outlets.<\/p>\n

Mostly males.<\/strong> Nearly 59% of active X users are men. Per Exploding Topics, X is the fastest-growing social media platform for men as a share of total users.<\/p>\n

Promote on X<\/h3>\n

X’s recent history and news focus differentiate it from other social networks, but promoting and selling products is very similar \u2014 with ads, in a “shop,” and in posts.<\/p>\n

Ads on X<\/strong> may be relatively less sophisticated than those on other social platforms, but the features are comparable. Merchants can target an audience; produce text, image, or video advertisements<\/a>; and set standard performance targets such as cost per action.<\/p>\n

Listing products on X<\/strong> is also similar to shops on TikTok and Meta. Shopify and other popular ecommerce platforms integrate with X to synchronize items.<\/p>\n

X has tested ways to boost product sales. Its Product Drops beta<\/a>, for example, hypes new or limited-offer products. And via X Amplify<\/a>, merchants can add pre-roll advertisements to influencer videos, including news.<\/p>\n

Live on X<\/strong> is increasingly popular. News influencers frequently use X to extend a podcast audience, simultaneously streaming on YouTube and X before publishing a podcast.<\/p>\n

Look for live shopping<\/a> on X to take off in the coming year.<\/p>\n

Posts on X<\/strong> can introduce products and generate sales, provided merchants know the platform’s preferences. For example, the X algorithm favors posts promoting others on the network rather than linking to a product page.<\/p>\n

A better practice is a post offering a coupon code for comments and follows and then sending it and a link as a direct message. Such an approach can increase reach on X and<\/em> sales.<\/p>\n

Think of the discount as a cost to acquire customers \u2014 similar to advertising. Consider the example below from my t-shirt shop.<\/p>\n

\"Screenshot<\/a>

Merchants on X can post a discount offer that encourages follows, comments, and sales.<\/p><\/div>\n

Expectations<\/h3>\n

Promoting and selling products on X may not perform as well as TikTok Shop or Meta Ads \u2014 both among the top social commerce and ad channels.<\/p>\n

Yet X’s unique position as the dominant source of news and current events makes it a good second or third social media sales channel for many retail and direct-to-consumer brands and a primary<\/em> option for brands focused on news, politics, and males.<\/p>\n

Wassom Watch Co., below, is an example<\/p>\n

\"Ad<\/a>

Brands aimed at men or participating in political and civil discussions may find X a productive platform.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.<\/p>\n","protected":false},"author":391,"featured_media":1547756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58300],"tags":[],"class_list":["post-1547740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media",""],"acf":[],"yoast_head":"\nHow to Promote Products on X - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Products on X\" \/>\n<meta property=\"og:description\" content=\"Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-12T13:43:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-to-Promote-Products-on-X.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"How to Promote Products on X\",\"datePublished\":\"2025-01-12T13:43:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\"},\"wordCount\":663,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/01\/How-to-Promote-Products-on-X.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\",\"url\":\"https:\/\/www.practicalecommerce.com\/how-to-promote-products-on-x\",\"name\":\"How to Promote Products on X - 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