{"id":1548723,"date":"2025-01-27T08:33:59","date_gmt":"2025-01-27T13:33:59","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1548723"},"modified":"2025-01-27T13:04:31","modified_gmt":"2025-01-27T18:04:31","slug":"your-money-or-your-life-defined-by-google","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/your-money-or-your-life-defined-by-google","title":{"rendered":"&#8216;Your Money or Your Life,&#8217; Defined by Google"},"content":{"rendered":"<p>Google hires human teams to review the search results for various queries and assign quality ratings for each ranking URL. Google says the purpose is to help ensure helpful content for searchers.<\/p>\n<p>The ratings do not impact search results directly, but Google&#8217;s guidelines for the human raters suggest its ranking priorities \u2014 what it looks for \u2014 and algorithmic scrutiny.<\/p>\n<p>Here&#8217;s Google&#8217;s video explainer:<\/p>\n<div style=\"max-width: 570px; \"><div class=\"embed-responsive embed-responsive-16by9\"  style=\"max-width: 570px; padding-bottom:56.25%;\" ><div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/WbSouimbtjU?si=iJiKxuQ4sYO2sMrH\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"How real people make Google Search better\" title=\"Play video &quot;How real people make Google Search better&quot;\">https:\/\/youtu.be\/WbSouimbtjU?si=iJiKxuQ4sYO2sMrH<\/a><noscript>Video can't be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/WbSouimbtjU?si=iJiKxuQ4sYO2sMrH\" title=\"How real people make Google Search better\">How real people make Google Search better (https:\/\/youtu.be\/WbSouimbtjU?si=iJiKxuQ4sYO2sMrH)<\/a><\/noscript><\/div><\/div><\/div>\n<p>Google updated the guidelines (<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">PDF<\/a>) last week.<\/p>\n<p>A recurring focus is what <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Google calls<\/a> &#8220;Your Money or Your Life&#8221; topics, which can include ecommerce. Google&#8217;s human raters are to review YMYL pages more closely.<\/p>\n<h3>YMYL Topics<\/h3>\n<p>Your Money or Your Life topics affect a person&#8217;s health, safety, financial stability, and well-being.<\/p>\n<p>Some pages clearly fall into that category; others are not as straightforward. Google provides a few examples in the <a href=\"https:\/\/www.seroundtable.com\/google-search-quality-raters-guidelines-updated-38794.html\">latest guidelines<\/a>.<\/p>\n\n<table id=\"tablepress-143\" class=\"tablepress tablepress-id-143\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Type of Topic<\/th><th class=\"column-2\">Clear YMYL Topic<\/th><th class=\"column-3\">Possible YMYL Topic<\/th><th class=\"column-4\">Unlikely YMYL Topic<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Information<\/td><td class=\"column-2\">Evacuation routes for a tsunami<\/td><td class=\"column-3\">Weather forecast<\/td><td class=\"column-4\">Music award winners<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Personal opinion<\/td><td class=\"column-2\">Personal view of why a racial group is inferior<\/td><td class=\"column-3\">Personal view of why a exercise is inferior<\/td><td class=\"column-4\">Personal view of why a rock band is inferior<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Ecommerce and product reviews<\/td><td class=\"column-2\">Purchasing prescription drugs<\/td><td class=\"column-3\">Review of a car<\/td><td class=\"column-4\">Purchasing pencils<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-143 from cache -->\n<h3>YMYL and EEAT<\/h3>\n<p>Sites that provide health- or money-related advice or sell products that can affect health or wealth must have clear signs of (i) high-level expertise and (ii) first-hand experience with the topic.<\/p>\n<p>The guidelines provide much detail on how the raters should assess <a href=\"https:\/\/www.practicalecommerce.com\/google-and-eeat-explained\">EEAT<\/a> \u2014 the Expertise and Experience of the author and the Authoritativeness and Trustworthiness of the site \u2014 by reviewing these elements:<\/p>\n<ul>\n<li>Contact page (with the address) or customer support page (important for online stores that process payments).<\/li>\n<\/ul>\n<ul>\n<li>About page detailing the business&#8217;s history, milestones, awards, and achievements. The <a href=\"https:\/\/schema.org\/Organization\">Organization schema type<\/a> can help search engines extract the essential info.<\/li>\n<\/ul>\n<ul>\n<li>Shipping and return policies, terms of service, cookie policy, privacy policy.<\/li>\n<\/ul>\n<ul>\n<li>Detailed author profiles describing expertise and experience.<\/li>\n<\/ul>\n<ul>\n<li>Positive <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-brand-name-queries\">branded search results<\/a> that reflect the business&#8217;s reputation. Google encourages raters to search for the site and author names.<\/li>\n<\/ul>\n<ul>\n<li>Original &#8220;opinion&#8221; or &#8220;expert&#8221; content.<\/li>\n<\/ul>\n<ul>\n<li>Customer reviews on <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-ecommerce-product-pages\">product pages<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>Detailed methodology for product reviews.<\/li>\n<\/ul>\n<ul>\n<li>Citations from trusted sources (government, official) on content pages.<\/li>\n<\/ul>\n<p>Google also lists elements that should <em>not<\/em> be considered for evaluating EEAT:<\/p>\n<ul>\n<li>Ads (unless they prevent visitors from reading or engaging with a page).<\/li>\n<li>Broken links (unless excessive).<\/li>\n<\/ul>\n<p>None of those EEAT elements are confirmed algorithm factors; Google includes them in the guidelines to assist human evaluators. The factors are Google&#8217;s definition of EEAT and presumably have a ranking role \u2014 algorithmic or manual \u2014 for all sites, especially YMYL-focused.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YMYL topics affect a person\u2019s health, safety, financial stability, and well-being.<\/p>\n","protected":false},"author":2425,"featured_media":1548778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58324],"tags":[],"class_list":["post-1548723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Your Money or Your Life,&#039; Defined by Google - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"YMYL topics affect a person\u2019s health, safety, financial stability, and well-being.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/your-money-or-your-life-defined-by-google\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Your Money or Your Life,&#039; 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