Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged to the E.U. It’s now more complex and expensive, with separate customs and taxes for each region \u2014 unless the shipments come from Northern Ireland.<\/p>\n
Through a Brexit exception, fulfillment companies (and merchants) in Northern Ireland can ship to the U.K. and the E.U. with fewer complications. It’s been a boon to John Heenan’s Belfast-based 3PL, The Distribution Solution.<\/p>\n
I met John years ago, pre-Brexit, when Beardbrand sold products in Europe via his company. We reconnected for this episode. He explained the nuances of selling internationally in the U.K. and the E.U. and how to streamline the process.<\/p>\n
The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.<\/p>\n