{"id":1549035,"date":"2025-02-03T08:35:30","date_gmt":"2025-02-03T13:35:30","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1549035"},"modified":"2025-02-07T14:46:02","modified_gmt":"2025-02-07T19:46:02","slug":"its-time-to-pay-attention-to-bing","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/its-time-to-pay-attention-to-bing","title":{"rendered":"It’s Time to Pay Attention to Bing"},"content":{"rendered":"

Bing is on the rise because ChatGPT uses the search engine’s index and platform. Bing’s advertising program is reportedly<\/a> growing. I’ve corresponded with companies that state Bing’s ads (i.e., Microsoft Advertising) perform much better than Google’s.<\/p>\n

It’s time to pay attention to Bing.<\/p>\n

Start by verifying your site at Bing’s Webmaster Tools<\/a>.<\/p>\n

Webmaster Tools<\/h3>\n

Verification<\/h4>\n

Verify your site by (i) placing an XML file in the root directory, (ii) adding a meta tag to the home page, or (iii) creating a CNAME record to your domain name server, such as GoDaddy or similar.<\/p>\n

From there, allow Bing about 24 hours to collect the data. Then access Webmaster Tools, which is similar to Google’s Search Console<\/a>.<\/p>\n

\"Screenshot<\/a>

Bing Webmaster Tools provides three ways to verify a site.<\/p><\/div>\n

Performance<\/h4>\n

This section displays queries on Bing that drive impressions and clicks for your domain. The report shows the number of impressions and clicks per query, the click-through rate, and your site’s average ranking for each query.<\/p>\n

You can filter and export the data by date range.<\/p>\n

Site Explorer<\/h4>\n

Site Explorer shows a site’s structure as experienced by Bing’s crawlers. Users can block or request indexing for any folder, see when each was last indexed, and obtain performance stats.<\/p>\n

\"Screenshot<\/a>

Site Explorer shows the structure of a site as experienced by Bing’s crawlers.<\/p><\/div>\n

URL Inspection<\/h4>\n

This tool can inspect any URL on your site to ensure Bing can crawl and index it. Unlike Search Console, Webmaster Tools offers a quick analysis of any page to improve its search performance.<\/p>\n

Sitemaps<\/h4>\n

Like Search Console, Webmaster Tools allow the submission of XML sitemaps<\/a> for faster discovery and crawling.<\/p>\n

IndexNow<\/h4>\n

This section facilitates quick indexation requests of any URL. It claims to work faster than sitemaps. Bing supports third-party indexing integrations such as Cloudflare and the All in One SEO (AIOSEO) WordPress plugin.<\/p>\n

Backlinks<\/h4>\n

This report lists links to your site<\/a>, showing the linking page, the anchor text, and the URL on your site with the inbound link.<\/p>\n

Free Ranking Tools<\/h4>\n

Bing also offers a few free tools to optimize search rankings:<\/p>\n