{"id":1549062,"date":"2025-02-03T18:15:17","date_gmt":"2025-02-03T23:15:17","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1549062"},"modified":"2025-02-04T10:31:46","modified_gmt":"2025-02-04T15:31:46","slug":"how-to-re-engage-email-subscribers-right","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right","title":{"rendered":"How to Re-engage Email Subscribers Right"},"content":{"rendered":"

Merchants know the value of re-engaging dormant email subscribers. I did that several years ago while working for a leading U.S.-based email service provider. A client, a prominent direct-to-consumer personal-care brand, had roughly 30,000 subscribers who had not opened an email in 2 to 7 years.<\/p>\n

My team developed and implemented a targeted three-month re-engagement strategy that maintained email deliverability and brand reputation. Over 50% of the dormant subscribers ultimately re-engaged.<\/p>\n

Here are the steps.<\/p>\n

\"Male

Re-engaging dormant email subscribers drives value.<\/p><\/div>\n

Re-engage Subscribers<\/h3>\n

Create a segment for unengaged subscribers<\/h4>\n

Including unengaged subscribers in a regular sending cadence will confuse them and likely land your campaigns in the spam folder, hurting your email deliverability<\/a>. Instead, place them in a separate segment<\/a>.<\/p>\n

When sending re-engagement emails, prioritize the most recently engaged subscribers. As you work from newest to oldest, note metrics such as open and click rates. If they start to decline, you’ve likely hit your limit. For the DTC brand, we re-engaged subscribers who hadn’t interacted with the brand for up to five years.<\/p>\n

Take it slow and steady<\/h4>\n

It’s tempting to send an email blast immediately, but strategy comes first. Flooding your sending-server IPs with new traffic can set off deliverability alarms and harm other campaigns. Do not increase overall deployments by more than 10% of your normal volume. This preserves deliverability while including dormant recipients.<\/p>\n

Copy is king<\/h4>\n

Email copy should be compelling and engaging<\/a> and create a sense of urgency. Start by acknowledging the subscriber’s absence in the subject line or preheader with a simple “We’ve missed you” or similar. Include an exclusive promotion or incentive \u2014 ideally contained in the subject line or preheader to capture attention immediately. Personal touches<\/a>, such as recipients’ first names, can improve responses.<\/p>\n

If you can’t offer promotions, inform subscribers of changes, such as new products or services, since they last engaged. The DTC brand had launched a celebrity campaign for Pride Month. We highlighted the partnership and offered limited-edition items from the campaign.<\/p>\n

We also A\/B tested subject lines across various micro-segments and sent the winning version to the larger population.<\/p>\n

It might seem counterintuitive, but ensure the opt-out button is easy to find. The goal is to engage folks who want to hear from you. Facilitating unsubscribes from uninterested recipients reduces spam complaints for a healthier list in the long run.<\/p>\n

Have patience<\/h4>\n

We emailed the dormant DTC subscribers every 2 to 3 weeks for three months before gradually integrating re-engagers into a regular rhythm. Once or twice per month may seem infrequent, but it allows for time to evaluate performance and craft compelling copy for real value.<\/p>\n

Ongoing Re-engagement<\/h3>\n

Dormant subscribers are an unfortunate reality for every email marketing list<\/a> I’ve encountered, but an active re-engagement strategy can minimize the loss. Don’t wait years to act. A twice-yearly re-engagement campaign can keep subscribers active and revenue flowing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.<\/p>\n","protected":false},"author":2452,"featured_media":1549082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58298],"tags":[],"class_list":["post-1549062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email",""],"acf":[],"yoast_head":"\nHow to Re-engage Email Subscribers Right - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Re-engage Email Subscribers Right\" \/>\n<meta property=\"og:description\" content=\"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T23:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T15:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vonnie Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vonnie Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\"},\"author\":{\"name\":\"Vonnie Williams\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/9644f422cad1a3bbbeb1000c703fb7c0\"},\"headline\":\"How to Re-engage Email Subscribers Right\",\"datePublished\":\"2025-02-03T23:15:17+00:00\",\"dateModified\":\"2025-02-04T15:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg\",\"articleSection\":[\"Email & Text Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\",\"url\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\",\"name\":\"How to Re-engage Email Subscribers Right - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg\",\"datePublished\":\"2025-02-03T23:15:17+00:00\",\"dateModified\":\"2025-02-04T15:31:46+00:00\",\"description\":\"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg\",\"width\":360,\"height\":240,\"caption\":\"Male and female in an office looking at a computer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Re-engage Email Subscribers Right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/9644f422cad1a3bbbeb1000c703fb7c0\",\"name\":\"Vonnie Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1db3f6d2c50af1651792b34f1f368372?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1db3f6d2c50af1651792b34f1f368372?s=96&d=identicon&r=g\",\"caption\":\"Vonnie Williams\"},\"description\":\"Vonnie Williams is a freelance content and marketing strategist with nearly a decade of experience working in martech startups and B2B and B2C clients across ecommerce, retail, consumer goods, travel, and hospitality, including household brands such as DoorDash, Toast POS, and McCormick. With expertise spanning content, email, SMS, customer retention, and brand strategy, Vonnie excels in crafting solutions that bridge the gap between strategy and execution for online merchants. Vonnie holds a B.A. in Clinical Psychology from The College of New Jersey and an M.A. in Public Relations from Montclair State University. Contact Vonnie on her website or via email or LinkedIn.\",\"sameAs\":[\"https:\/\/vonniewilliams.crd.co\/\",\"https:\/\/www.linkedin.com\/in\/vwilliams22\/\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/vonnie-williams\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Re-engage Email Subscribers Right - Practical Ecommerce","description":"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right","og_locale":"en_US","og_type":"article","og_title":"How to Re-engage Email Subscribers Right","og_description":"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.","og_url":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2025-02-03T23:15:17+00:00","article_modified_time":"2025-02-04T15:31:46+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg","type":"image\/jpeg"}],"author":"Vonnie Williams","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Vonnie Williams","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right"},"author":{"name":"Vonnie Williams","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/9644f422cad1a3bbbeb1000c703fb7c0"},"headline":"How to Re-engage Email Subscribers Right","datePublished":"2025-02-03T23:15:17+00:00","dateModified":"2025-02-04T15:31:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right"},"wordCount":486,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg","articleSection":["Email & Text Marketing"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right","url":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right","name":"How to Re-engage Email Subscribers Right - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg","datePublished":"2025-02-03T23:15:17+00:00","dateModified":"2025-02-04T15:31:46+00:00","description":"Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/How-to-Re-engage-Email-Subscribers-Right-c.jpg","width":360,"height":240,"caption":"Male and female in an office looking at a computer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/how-to-re-engage-email-subscribers-right#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"How to Re-engage Email Subscribers Right"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/9644f422cad1a3bbbeb1000c703fb7c0","name":"Vonnie Williams","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1db3f6d2c50af1651792b34f1f368372?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1db3f6d2c50af1651792b34f1f368372?s=96&d=identicon&r=g","caption":"Vonnie Williams"},"description":"Vonnie Williams is a freelance content and marketing strategist with nearly a decade of experience working in martech startups and B2B and B2C clients across ecommerce, retail, consumer goods, travel, and hospitality, including household brands such as DoorDash, Toast POS, and McCormick. With expertise spanning content, email, SMS, customer retention, and brand strategy, Vonnie excels in crafting solutions that bridge the gap between strategy and execution for online merchants. Vonnie holds a B.A. in Clinical Psychology from The College of New Jersey and an M.A. in Public Relations from Montclair State University. Contact Vonnie on her website or via email or LinkedIn.","sameAs":["https:\/\/vonniewilliams.crd.co\/","https:\/\/www.linkedin.com\/in\/vwilliams22\/"],"url":"https:\/\/www.practicalecommerce.com\/author\/vonnie-williams"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1549062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2452"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1549062"}],"version-history":[{"count":2,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1549062\/revisions"}],"predecessor-version":[{"id":1549150,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1549062\/revisions\/1549150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1549082"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1549062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1549062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1549062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}