{"id":1549307,"date":"2025-02-10T05:00:35","date_gmt":"2025-02-10T10:00:35","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1549307"},"modified":"2025-02-09T09:34:48","modified_gmt":"2025-02-09T14:34:48","slug":"7-ways-to-promote-content-in-2025","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025","title":{"rendered":"7 Ways to Promote Content in 2025"},"content":{"rendered":"

Content can attract, engage, and retain customers. But even the best blog posts or podcasts sometimes go unnoticed. The problem is not necessarily content quality but lack of visibility.<\/p>\n

Here are seven channels to present content to customers and prospects.<\/p>\n

7 Content Channels<\/h3>\n

Search engines.<\/strong> Content and search engine optimization<\/a> are seemingly inseparable. Content informs or entertains prospects, and search engines enable its discovery. Moreover, SEO often initiates the topic. A marketer identifies keyword phrases<\/a> to target and then creates the content.<\/p>\n

Search engines \u2014 Google, Bing, ChatGPT, others \u2014 remain a top way to promote content.<\/p>\n

Email newsletters.<\/strong> Content and lifecycle marketing<\/a> (email) are also intertwined. The Hatch Chile Store, for example, publishes recipes in an email newsletter to retain customers.<\/p>\n

\"Screenshot<\/a>

The Hatch Chile Store uses recipes and email to retain shoppers.<\/p><\/div>\n

Social media marketing.<\/strong> Content is the fodder for social posts<\/a>. Social media marketers often divvy up blog posts into bite-size bits of content. Some of those posts link back to the source, promoting it.<\/p>\n

Consider a seller of print-on-demand goods. It publishes articles about classic science fiction films and novels to sell its products and then excerpts the articles into social posts.<\/p>\n

The seller recently posted a two-part thread on X. The first provides a summary without links since the X algorithm tends to favor posts without them. The second, below, is a comment on the first with a link to a relevant product category page.<\/p>\n

\"Screenshot<\/a>

A second post on X is a comment containing a link to the product category page.<\/p><\/div>\n

Advertising.<\/strong> Content marketers might advertise a high-converting page, knowing that a percentage of visitors will buy, subscribe, or both. Software-as-a-service companies often use this tactic. For example, HubSpot advertises courses<\/a>, such as “Create a Must Follow YouTube Channel,” which drives sales.<\/p>\n

\"Screenshot<\/a>

HubSpot advertises its Academy courses on Facebook and Instagram.<\/p><\/div>\n

Posting and reuse.<\/strong> Content marketers can post, repost, and reuse<\/a> content. Some marketers describe this as “free syndication.” A marketer could republish content (or versions of it) on X, LinkedIn, Medium, or Substack, along with a link and the phrase, “Originally published on…” A guest post could have a similar tactic.<\/p>\n

Paid syndication.<\/strong> A paid service such as Outbrain or Taboola can feature content as “recommended reading” on other websites, often alongside articles from major publications.<\/p>\n

Influencer marketing.<\/strong> Finally, it’s now common to pay influencers<\/a> to promote content.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.<\/p>\n","protected":false},"author":391,"featured_media":1549336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58299],"tags":[],"class_list":["post-1549307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content",""],"acf":[],"yoast_head":"\n7 Ways to Promote Content in 2025 - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Promote Content in 2025\" \/>\n<meta property=\"og:description\" content=\"Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T10:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/7-Ways-to-Promote-Content-in-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"7 Ways to Promote Content in 2025\",\"datePublished\":\"2025-02-10T10:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/7-Ways-to-Promote-Content-in-2025.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\",\"url\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025\",\"name\":\"7 Ways to Promote Content in 2025 - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/7-ways-to-promote-content-in-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/7-Ways-to-Promote-Content-in-2025.jpg\",\"datePublished\":\"2025-02-10T10:00:35+00:00\",\"description\":\"Even the best blog posts or podcasts sometimes go unnoticed. 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