{"id":155095,"date":"2018-06-21T08:16:50","date_gmt":"2018-06-21T12:16:50","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=155095"},"modified":"2022-06-22T09:35:42","modified_gmt":"2022-06-22T13:35:42","slug":"8-trust-building-tactics-boost-ecommerce-conversions","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions","title":{"rendered":"8 Trust-building Tactics to Boost Ecommerce Conversions"},"content":{"rendered":"

The trend of buying products online rather than in brick-and-mortar stores continues. In September 2017, Visa reported a 6.5 percent increase in online spending versus a 2.6 percent decrease<\/em> for physical purchases. Much of the online growth, however, is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers’ trust.<\/p>\n

Trust is earned on many levels<\/a>. It\u2019s not a clear-cut process. The images, videos, and textual content for products play a big role.<\/p>\n

For example, a recent study by Salsify, a product information platform, showed that two product listings appearing side-by-side on an Amazon search results page could see drastically different reactions based solely on how the content is presented. A product listing that includes more images than another will see higher conversions more than half the time, as will listings that include bullet points. Products that have the most reviews will also convert better.<\/p>\n

\"Products

Products with more images and video convert more, even if they have more features than the shopper needs and cost more. Source: Salsify.<\/em><\/p><\/div>\n

What other factors influence trust? Here are my top eight.<\/p>\n

8 Trust-building Tactics<\/h3>\n

Previous positive experience.<\/strong> Most online stores rely heavily on repeat business<\/a>. Thus it\u2019s important to deliver great service to every existing and potential customer \u2014 from the initial visit to the delivery of the product.<\/p>\n

Positive reviews for the store and product.<\/strong> Shoppers look for confirmation that others trust the company and like its products.<\/p>\n

Longevity.<\/strong> When it comes to trust, the longer your store has been around, the better. If you\u2019re new to the market, you\u2019ll need to put extra effort into other factors.<\/p>\n

Recognitions that matter.<\/strong> It\u2019s nice to know that the site uses encryption and emphasizes secure payments methods. But awards and bestseller badges can pack a punch when it comes to encouraging people to buy.<\/p>\n

\"Show

Awards, certifications, and ratings can encourage trust. Many third-party rating-and-review sites offer badges to embed. Retailer Retro Planet, for example, displays its certification from Bizrate. Source: Retro Planet.<\/em><\/p><\/div>\n

Recommendations from customers, family, and friends.<\/strong> This includes \u201csocial only\u201d friends. Be sure to incorporate the latest share and recommendation links and tools for various social networks. These can be placed in the site\u2019s header or footer (for the store itself) and on product and category pages (for sharing products and product lines).<\/p>\n

Relevant product information.<\/strong> Relevant content includes images, videos, product reviews, textual descriptions (and how they are presented), and user-generated content. While it\u2019s impossible to please all shoppers, targeting the biggest group is crucial. For example, when Salsify surveyed 1,000 online shoppers, 60 percent said they required at least three product images to consider clicking the buy button. Thirteen percent said five or more images were necessary.<\/p>\n

\"More

More images mean more sales. A Salsify study found that 60 percent of consumers required at least three product images to consider clicking the buy button. Thirteen percent said five or more images were necessary.<\/p><\/div>\n

Many payment options.<\/strong> Accepting multiple forms of payment isn\u2019t solely about providing options. Savvy shoppers know that some payment methods aren\u2019t as easy to offer as others. For example, nearly any business can accept Visa and Mastercard. American Express and Discover, though, have stricter standards. Some mobile payment options<\/a>, such as Apple Pay, go through additional verification processes, and a site that fails to meet shipping and other guidelines is more apt to have its account revoked.<\/p>\n

Flexible return policies.<\/strong> The ability to return items<\/a> will always be important to online shoppers. A 14-day return window doesn\u2019t cut it. Thirty days is the norm, but 60-90 days is the sweet spot to trigger a purchase. Lots of research has shown that extended windows actually lower the return rate. This is because the longer someone has an item, the more he experiences true ownership. That, and eliminating the need to rush to return something, often results in the item being \u201cfiled away.\u201d<\/p>\n

comScore, the research firm, found that 63 percent of online consumers look at a store\u2019s return policy before making a purchase, with nearly half of them saying they\u2019d buy more and recommend an e-tailer if it has a lenient policy. Other studies show that people are willing to pay more for a product if there is a hassle-free return policy.<\/p>\n

\"Kohl's

Kohl’s has a liberal return policy \u2014 return almost anything at any time. The store makes it easy to return items by visiting any Kohl’s store or mailing the items back.<\/p><\/div>\n

Priority<\/h3>\n

With stiffer competition and shoppers’ higher standards, building trust should be a priority for any store. Take the time to revisit store policies and product descriptions. Find ways to encourage visitors to share product pages to the people who trust their opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers’ trust. Trust is earned on many levels. It\u2019s not a clear-cut process.<\/p>\n","protected":false},"author":273,"featured_media":155114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58302],"tags":[],"class_list":["post-155095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checkout",""],"acf":[],"yoast_head":"\n8 Trust-building Tactics to Boost Ecommerce Conversions - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Trust-building Tactics to Boost Ecommerce Conversions\" \/>\n<meta property=\"og:description\" content=\"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T12:16:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-22T13:35:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"355\" \/>\n\t<meta property=\"og:image:height\" content=\"241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pamela Hazelton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pamelahazelton\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamela Hazelton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\"},\"author\":{\"name\":\"Pamela Hazelton\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/af607f87375f5a66217c81af4e345d0d\"},\"headline\":\"8 Trust-building Tactics to Boost Ecommerce Conversions\",\"datePublished\":\"2018-06-21T12:16:50+00:00\",\"dateModified\":\"2022-06-22T13:35:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg\",\"articleSection\":[\"Checkout Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\",\"url\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\",\"name\":\"8 Trust-building Tactics to Boost Ecommerce Conversions - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg\",\"datePublished\":\"2018-06-21T12:16:50+00:00\",\"dateModified\":\"2022-06-22T13:35:42+00:00\",\"description\":\"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg\",\"width\":355,\"height\":241,\"caption\":\"8 Trust-building Tactics to Boost Ecommerce Conversions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Trust-building Tactics to Boost Ecommerce Conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/af607f87375f5a66217c81af4e345d0d\",\"name\":\"Pamela Hazelton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9afae9d2304b093cbec5cd24dee29c4?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9afae9d2304b093cbec5cd24dee29c4?s=96&d=identicon&r=g\",\"caption\":\"Pamela Hazelton\"},\"description\":\"Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker. She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security. Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat. Her site is PamelaHazelton.com. Email Pamela.\",\"sameAs\":[\"https:\/\/x.com\/pamelahazelton\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/pamela_hazelton\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Trust-building Tactics to Boost Ecommerce Conversions - Practical Ecommerce","description":"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions","og_locale":"en_US","og_type":"article","og_title":"8 Trust-building Tactics to Boost Ecommerce Conversions","og_description":"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.","og_url":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2018-06-21T12:16:50+00:00","article_modified_time":"2022-06-22T13:35:42+00:00","og_image":[{"width":355,"height":241,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg","type":"image\/jpeg"}],"author":"Pamela Hazelton","twitter_card":"summary_large_image","twitter_creator":"@pamelahazelton","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Pamela Hazelton","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions"},"author":{"name":"Pamela Hazelton","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/af607f87375f5a66217c81af4e345d0d"},"headline":"8 Trust-building Tactics to Boost Ecommerce Conversions","datePublished":"2018-06-21T12:16:50+00:00","dateModified":"2022-06-22T13:35:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions"},"wordCount":826,"commentCount":0,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg","articleSection":["Checkout Tactics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions","url":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions","name":"8 Trust-building Tactics to Boost Ecommerce Conversions - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg","datePublished":"2018-06-21T12:16:50+00:00","dateModified":"2022-06-22T13:35:42+00:00","description":"Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It\u2019s not a clear-cut process.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/06\/8-Trust-building-Tactics-to-Boost-Ecommerce-Conversions.jpg","width":355,"height":241,"caption":"8 Trust-building Tactics to Boost Ecommerce Conversions"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/8-trust-building-tactics-boost-ecommerce-conversions#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"8 Trust-building Tactics to Boost Ecommerce Conversions"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/af607f87375f5a66217c81af4e345d0d","name":"Pamela Hazelton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9afae9d2304b093cbec5cd24dee29c4?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9afae9d2304b093cbec5cd24dee29c4?s=96&d=identicon&r=g","caption":"Pamela Hazelton"},"description":"Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker. She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security. Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat. Her site is PamelaHazelton.com. Email Pamela.","sameAs":["https:\/\/x.com\/pamelahazelton"],"url":"https:\/\/www.practicalecommerce.com\/author\/pamela_hazelton"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/273"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=155095"}],"version-history":[{"count":6,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155095\/revisions"}],"predecessor-version":[{"id":155106,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155095\/revisions\/155106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/155114"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=155095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=155095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=155095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}