The Boston Consulting Group provides strategy and advisory services to enterprises worldwide. The firm’s occasional “Consumer Radar Survey” queries global shoppers to study their behaviors, preferences, and sentiments.<\/p>\n
In February 2025, BCG surveyed<\/a> 7,285 consumers in the U.S., the U.K., Germany, France, Japan, China, India, and Brazil, soliciting their views on tariffs<\/a>.<\/p>\n Most surveyed consumers anticipate that tariffs will negatively impact them.<\/p>\n