{"id":155175,"date":"2018-06-22T10:25:43","date_gmt":"2018-06-22T14:25:43","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=155175"},"modified":"2022-04-16T07:35:52","modified_gmt":"2022-04-16T11:35:52","slug":"seo-google-changes-keyword-planner-worse","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-google-changes-keyword-planner-worse","title":{"rendered":"SEO: Google Changes Keyword Planner for the Worse"},"content":{"rendered":"

The end is near for the Google Keyword Planner interface. When Google announced in May that it would retire the current iteration of its Keyword Planner by year-end, we thought that meant October, before the peak holiday selling season. For some users, though, it means July, according to a Search Engine Land report<\/a>.<\/p>\n

The new user interface provides (mostly) the same data with (mostly) the same features. But some key differences will force search optimizers to change the way we think about and collect keyword research<\/a>.<\/p>\n

Unfortunately, the new interface omits some data and lacks a few important features that the previous version included. Conversely, the new interface offers new data and new features to compensate.<\/p>\n

New Interface: Drawbacks<\/h3>\n

The drawbacks of the new Keyword Planner interface involve the amount of data that can be collected in a reasonable period, and precision.<\/p>\n

The biggest concern is missing data. For example, the previous interface provided 441 keyword suggestions for \u201cSamsung\u201d compared to the new interface\u2019s 356 suggestions. That\u2019s a 19-percent loss.<\/p>\n

\"The

The previous Keyword Planner provided 441 keyword suggestions for \u201cSamsung.\u201d The new interface provides 356 suggestions.<\/p><\/div>\n

Also, the new interface allows only three keywords when looking for suggestions, compared to the 200 keywords previously. This is a drastic reduction in the speed of collecting keyword information.<\/p>\n

The new interface also removes some options that previously helped users narrow the relevance of their keyword sets, including the absence of the filter to \u201cOnly show ideas closely related to my search terms.\u201d All of the data now is either broad or phrase match<\/a> versus exact match, even when applying multiword \u201ccontains\u201d and \u201cdoes not contain\u201d filters. For example, a filter for keywords containing \u201cSamsung phone\u201d will also show \u201cSamsung mobile phones.\u201d<\/p>\n

New Interface: Benefits<\/h3>\n

There are some advantages to the new interface as well, though. Most importantly, the data extends four years into the past \u2014 to June 2014 at the date of publication. It’s uncertain if this will be a rolling timeframe.<\/p>\n

\"The

The new interface provides four years of historical data \u2014 to June 2014 at the date of publication.<\/p><\/div>\n

Also, the download process for keyword data is much faster now because of fewer options. You can no longer save to Google Drive, open immediately, or any of the other export options. For those who consistently saved 12 months of data, it\u2019s helpful.<\/p>\n

Lastly, the new interface looks nicer. That\u2019s hardly something to compensate for the loss of data and relevance, however.<\/p>\n

Using New Interface<\/h3>\n

To start, head to the Keyword Planner<\/a> and click on \u201cFind keywords.\u201d Enter any URL, word, or phrase, such as “Samsung” as shown below. The new tool limits you to three keywords or phrases, separated by commas. But you can also add a URL at the same time. Click \u201cGet Started.\u201d<\/p>\n

\"Enter

Enter any URL, word, or phrase, such as “Samsung.”<\/p><\/div>\n

Enter any URL, word, or phrase. The new tool limits you to three keywords or phrases, separated by commas. But you can also add a URL at the same time. Click \u201cGet Started.\u201d<\/p>\n

Next is a familiar sight: keywords with average monthly searches and assorted paid search data. I prefer to click on the \u201cAvg. monthly searches\u201d heading to sort the keywords by search value, highest to lowest. This number still refers to the number of searches on average over the specified period (12 months by default) in the geographical area and language selected (U.S. English in this example) in Google only.<\/p>\n

\"Keyword

Keyword Planner shows many broadly related keywords in the default keyword set.<\/p><\/div>\n

Notice that Google has provided a lot of suggestions<\/a> that don\u2019t contain the requested keyword \u2014 \u201cSamsung\u201d in the example above. To narrow the keyword set, trigger the filter menu by clicking on the blue filter icon on the right. Then you can apply positive and negative words to match against in the \u201cKeyword text\u201d filter as shown below.<\/p>\n

\"The

The filter menu, with \u201cKeyword text\u201d highlighted.<\/p><\/div>\n

—<\/p>\n

In the image below, I’ve arranged the broad keyword set to the left of the filtered keyword set to show the difference.<\/p>\n

\"The

The keyword set with and without the \u201cKeyword text\u201d filter of “Samsung” applied.<\/p><\/div>\n

To download the data, click on \u201cDownload Keyword Ideas” at the top of the page. You may only be able to download data when using Google\u2019s Chrome browser. In the Firefox browsers we tested, the link was not available.<\/p>\n

If you have linked<\/a> Google Search Console with AdWords, you can see organic search data alongside paid. Add \u201cOrganic impression share\u201d and \u201cOrganic average position\u201d data by clicking the \u201cModify columns\u201d icon, which is the three vertical bars at the right of the page next to the filter icon.<\/p>\n","protected":false},"excerpt":{"rendered":"

The end is near for the Google Keyword Planner interface. The new user interface provides (mostly) the same data with (mostly) the same features. But some key differences will force search optimizers to change the way we think about and collect keyword research.<\/p>\n","protected":false},"author":117,"featured_media":155212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58322],"tags":[],"class_list":["post-155175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research",""],"acf":[],"yoast_head":"\nSEO: Google Changes Keyword Planner for the Worse - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"The end is near for the Google Keyword Planner interface. The new user interface provides (mostly) the same data with (mostly) the same features. 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She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996. Jill cut her digital teeth at Intel, managing the home page and corporate sections of Intel.com. After that, Jill managed and developed ecommerce SEO consulting practices at Netconcepts and Covario, served as Groupon\u2019s first in-house SEO director, and pioneered IBM's SEO consulting practice. She now heads up the SEO practice at JumpFly, a marketing agency. Jill holds a B.A. in Communications and American Studies from Stanford University. Email JIll.","sameAs":["https:\/\/www.jumpfly.com\/","https:\/\/x.com\/jillkocher"],"url":"https:\/\/www.practicalecommerce.com\/author\/jill-kocher"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=155175"}],"version-history":[{"count":6,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155175\/revisions"}],"predecessor-version":[{"id":155298,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/155175\/revisions\/155298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/155212"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=155175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=155175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=155175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}