Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.<\/p>\n
Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.<\/p>\n
In our recent conversation (his second on the podcast<\/a>), he and I discussed the essentials for scalable, high-performing influencer programs.<\/p>\n Our entire audio is embedded below. The transcript is edited for length and clarity.<\/p>\n