{"id":1552087,"date":"2025-04-21T07:48:49","date_gmt":"2025-04-21T11:48:49","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1552087"},"modified":"2025-04-21T09:28:31","modified_gmt":"2025-04-21T13:28:31","slug":"how-to-earn-backlinks-as-a-quoted-expert","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-earn-backlinks-as-a-quoted-expert","title":{"rendered":"How to Earn Backlinks as a Quoted Expert"},"content":{"rendered":"

Backlinks remain essential for organic search visibility, yet link-building opportunities are increasingly rare. Most tactics are either risky or ineffective. Those that work well \u2014 digital public relations, direct outreach \u2014 are often too expensive or time-consuming for small and medium-sized businesses.<\/p>\n

But one link-building method is both inexpensive and effective: being quoted in online publications as an expert. This method produces backlinks and builds topical authority<\/a>.<\/p>\n

The tactic is “entity-driven” because it helps the quoted expert become an “entity<\/a>,” i.e., a brand. Traditionally, the tactic involved laborious manual outreach to editors and writers offering expertise for articles.<\/p>\n

There are now platforms to simplify the process. All connect publications with experts. None promote paid links or placements as far as I know.<\/p>\n

Here are three options.<\/p>\n

Featured<\/h3>\n

Featured<\/a> is a freemium platform listing requests from publications seeking expertise. Any account holder can submit quotes in response. Account holders can be either publications or individuals, allowing them to request and submit quotes from a single account.<\/p>\n

To be cited and linked:<\/p>\n