{"id":1552803,"date":"2025-05-12T08:28:53","date_gmt":"2025-05-12T12:28:53","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1552803"},"modified":"2025-05-13T09:49:21","modified_gmt":"2025-05-13T13:49:21","slug":"googles-eeat-done-right","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right","title":{"rendered":"Google\u2019s EEAT Done Right"},"content":{"rendered":"<p>Google instructs its human quality raters to apply &#8220;EEAT&#8221; when evaluating a page on search results. &#8220;Experience, Expertise, Authoritativeness, Trustworthiness&#8221; are <a href=\"https:\/\/www.practicalecommerce.com\/google-and-eeat-explained\">quality indicators<\/a>, per Google.<\/p>\n<p>Google cites EEAT in its documentation, prompting many search engine marketers to advertise &#8220;EEAT optimization&#8221; services. Unfortunately, I&#8217;ve seen tactics that fabricate EEAT with fake authors, bios, and experience.<\/p>\n<p>Moreover, many marketers claim better EEAT can overcome losses from Google&#8217;s &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/helpful-content-per-googles-latest-guidelines\">helpful content<\/a>&#8221; ranking algorithm. Yet Google has offered <em>no<\/em> such recovery method.<\/p>\n<h3>Humans, not Algorithms<\/h3>\n<p>The rise of &#8220;EEAT optimization&#8221; services has reached the search giant. In the January 2025 update to its quality guidelines (<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">PDF<\/a>), Google instructs raters to detect fake authors, fake profile pictures, and fake expertise via:<\/p>\n<p style=\"padding-left: 30px;\"><em>A webpage or website with &#8220;fake&#8221; owner or content creator profiles. For example, AI generated content with made up &#8220;author&#8221; profiles (AI generated images or deceptive creator descriptions) in order to <strong>make it appear that the content is written by people<\/strong>.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Factually inaccurate and deceptive information about creator expertise. For example, an author or creator profile inaccurately claims to have credentials or expertise (e.g., the content creator claims falsely to be a medical professional) <strong>to make the content appear more trustworthy than it is<\/strong>.<\/em><\/p>\n<p>The update \u2014 I added the bold words \u2014 confirms Google recognizes the problem of fake EEAT credentials and encourages raters to be on the lookout.<\/p>\n<p>EEAT is for human evaluators. It&#8217;s not a direct algorithmic ranking factor. Beware of services that promise otherwise.<\/p>\n<p>Instead, ensure your EEAT components are prominent and thorough. Most businesses overlook the opportunity and fail to disclose one or more of the following:<\/p>\n<ul>\n<li>Founder(s) name, experience, education, awards, and achievements.<\/li>\n<li>Collaborating companies (<a href=\"https:\/\/www.practicalecommerce.com\/serp-signs-of-a-trusted-brand\">entities<\/a>), such as key customers and vendors.<\/li>\n<li>Citations and links in blog posts and marketing materials.<\/li>\n<li>Links to the business&#8217;s social media profiles (containing key company details)<\/li>\n<li>Genuine reviews or verifiable testimonials<\/li>\n<li>Detailed contact info (mail, physical, and email addresses; phone number), not solely a generic contact form.<\/li>\n<\/ul>\n<p>Include structured data markup (such as <a href=\"https:\/\/www.practicalecommerce.com\/how-to-set-up-organization-schema\">Organization schema<\/a>) to help search engines and AI platforms access the above details.<\/p>\n        <div class=\"backlist-wrapper\">\n            <h3 class=\"recommended\"><div class=\"icon\"><\/div> Recommended<\/h3>\n            <a href=\"https:\/\/www.practicalecommerce.com\/helpful-content-per-googles-latest-guidelines?utm_source=back\" >\n                <div class=\"backlist-content\" >\n                    <div href=\"\" class=\"thumb-link\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/02\/Helpful-Content-per-Googles-Latest-Guidelines.jpg\" alt=\"&#8216;Helpful Content&#8217; per Google&#8217;s Latest Guidelines\" loading=\"lazy\" \/>\n                                            <\/div>\n                    <div class=\"backlist-detail\">\n                                                <h4>&#8216;Helpful Content&#8217; per Google&#8217;s Latest Guidelines<\/h4>\n                                                    <p class=\"backlist-date\">February 10, 2025<\/p>\n                                            <\/div>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n<p>Trust and authority are commonsense qualities of any reputable business, not just those looking for organic search visibility. Nonetheless, demonstrate to search engines, <a href=\"https:\/\/www.practicalecommerce.com\/brand-visibility-is-the-new-seo\">genAI platforms<\/a>, and humans by:<\/p>\n<ul>\n<li>Hiring or collaborating with knowledgeable writers and experts.<\/li>\n<li>Investing in authority-driven content, such as research and surveys.<\/li>\n<li>Keeping social media profiles active and engaging.<\/li>\n<\/ul>\n<p>In short, EEAT may not directly improve organic search rankings. But fabricating the components will likely cause long-term harm. Consumers buy from authentic and honest businesses. Those qualities drive engagement and conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.<\/p>\n","protected":false},"author":2425,"featured_media":1552827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58324],"tags":[],"class_list":["post-1552803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s EEAT Done Right - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s EEAT Done Right\" \/>\n<meta property=\"og:description\" content=\"Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T12:28:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T13:49:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/Googles-EEAT-Done-Right.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"Google\u2019s EEAT Done Right\",\"datePublished\":\"2025-05-12T12:28:53+00:00\",\"dateModified\":\"2025-05-13T13:49:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/Googles-EEAT-Done-Right.jpg\",\"articleSection\":[\"On-page SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\",\"url\":\"https:\/\/www.practicalecommerce.com\/googles-eeat-done-right\",\"name\":\"Google\u2019s EEAT Done Right - 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