{"id":1553014,"date":"2025-05-20T07:01:13","date_gmt":"2025-05-20T11:01:13","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1553014"},"modified":"2025-05-21T06:03:10","modified_gmt":"2025-05-21T10:03:10","slug":"how-search-console-reveals-ai-overviews","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-search-console-reveals-ai-overviews","title":{"rendered":"How Search Console Reveals AI Overviews"},"content":{"rendered":"<p>Google&#8217;s AI Overviews answers queries directly on search result pages. The feature often eliminates the need to visit external sites, although it includes links to some for deeper research.<\/p>\n<p>Google provides no comprehensive reports of links <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\">in Overviews<\/a>, leaving little official insight for publishers. Third-party tools <a href=\"https:\/\/www.practicalecommerce.com\/tracking-ai-overviews-queries-links\">offer that data<\/a>, but at prices many merchants cannot afford.<\/p>\n<p>We&#8217;re left with Search Console to reveal links to a site in Overviews indirectly. Here&#8217;s how.<\/p>\n<h3>Search Console &#8216;Positions&#8217;<\/h3>\n<p>Search Console&#8217;s &#8220;Performance&#8221; tab lists a site&#8217;s URLs in organic search results. Every section (&#8220;element&#8221;) of search results (e.g., &#8220;People also ask,&#8221; image packs, AI Overviews) counts as one single position.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828?hl=en#impressions&amp;zippy=%2Cai-overviews\">Per Google<\/a>:<\/p>\n<p style=\"padding-left: 30px;\"><em>A Google Search results page is composed of many search result elements. The &#8220;position&#8221; metric is an attempt to show approximately where on the page a given link was seen, relative to other results on the page\u2026<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Each element in Search results occupies a single position, whether it contains a single link or many different links or child elements.<\/em><\/p>\n<p>For example, a URL in an image block at the top of results will show in position 1 in the Performance section for that query. A competitor&#8217;s URL in that same image section for the same query would also show as position 1.<\/p>\n<p>Search Console shows the <em>topmost<\/em> position of a URL in search results. A URL simultaneously in a top image pack and the fourth organic search listing would show as position 1.<\/p>\n<p>AI Overviews is one of those elements. Thus all links in a single AI Overview for a given query will show in Search Console as position 1. Google&#8217;s John Mueller <a href=\"https:\/\/bsky.app\/profile\/johnmu.com\/post\/3lp2f22e2a22i\">confirmed this<\/a> with the caveat, &#8220;I don&#8217;t know if AIO is always shown first.&#8221;<\/p>\n<p>Hence identifying your URLs in AI Overviews starts with those in the top position.<\/p>\n<h4>Step 1: Create a filter<\/h4>\n<p>In Search Console&#8217;s &#8220;Performance&#8221; tab, scroll down to &#8220;Queries&#8221; and create a filter to see where your site ranks in position 1:<\/p>\n<ul>\n<li>Click the &#8220;filter&#8221; icon to the top-right of your query list.<\/li>\n<li>Select &#8220;Position.&#8221;<\/li>\n<li>In the filter settings, select &#8220;Smaller than&#8221; and type &#8220;2.&#8221;<\/li>\n<li>Click &#8220;Done.&#8221;<\/li>\n<\/ul>\n<p>Your report is now filtered for search queries where your site ranks below position 2. This will include average positions \u2014 e.g., a site appearing in AI Overviews on mobile but not desktop will have an average position slightly higher than 1.<\/p>\n<div id=\"attachment_1553031\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553031\" class=\"wp-image-1553031 size-large\" title=\"Screenshot of the Search Console &quot;Queries&quot; report\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position-570x238.jpg\" alt=\"Screenshot of the Search Console &quot;Queries&quot; report\" width=\"570\" height=\"238\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position-570x238.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position-300x125.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position-768x321.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/1-Search-Console-position.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1553031\" class=\"wp-caption-text\">In Search Console, filter &#8220;Queries&#8221; by &#8220;Smaller than 2.&#8221; <em>Click image to enlarge. <\/em><\/p><\/div>\n<h4>Step 2: Sort results by clicks<\/h4>\n<p>Click-throughs in AI Overviews are <a href=\"https:\/\/www.practicalecommerce.com\/why-search-rankings-are-driving-less-traffic\">much lower<\/a> than traditional organic listings. Sorting the above report by &#8220;CTR&#8221; will isolate queries with low clicks, making them good candidates for AI Overviews.<\/p>\n<p>To sort the report, click the &#8220;CTR&#8221; header twice.<\/p>\n<p>Clicking any query in this list will also show when an AI Overview <em>likely<\/em> began citing your URL: when the average position increased, and the CTR dropped.<\/p>\n<div id=\"attachment_1553033\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553033\" class=\"wp-image-1553033 size-large\" title=\"Screenshot of the Search Console report sorted by position and CTR.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance-570x303.jpg\" alt=\"Screenshot of the Search Console report sorted by position and CTR.\" width=\"570\" height=\"303\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance-570x303.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance-300x160.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance-768x409.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance-1536x817.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/05\/3-Search-Console-performance.jpg 2026w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1553033\" class=\"wp-caption-text\">Sort the report by click-through rate to see when the average position increased and the CTR dropped. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>This exercise does not provide total site performance in AI Overviews, but it&#8217;s the only free method I know. It helps evaluate the impact of AI Overviews on your site&#8217;s visibility in search results and identify URLs <a href=\"https:\/\/www.practicalecommerce.com\/how-to-optimize-for-genai-answers\">better optimized<\/a> for AI-driven answers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google provides no comprehensive reports of links in Overviews. We&#8217;re left with Search Console.<\/p>\n","protected":false},"author":2425,"featured_media":1553042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1553014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Search Console Reveals AI Overviews - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Google provides no comprehensive reports of links in Overviews. 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