{"id":1553758,"date":"2025-06-15T06:18:49","date_gmt":"2025-06-15T10:18:49","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1553758"},"modified":"2025-06-15T06:18:49","modified_gmt":"2025-06-15T10:18:49","slug":"5-content-marketing-ideas-for-july","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-content-marketing-ideas-for-july","title":{"rendered":"5 Content Marketing Ideas for July 2025"},"content":{"rendered":"<p>While Independence Day rightly takes priority, July offers opportunities for content marketers, including picnicking, showcasing American-made products, and planning for the back-to-school season.<\/p>\n<p>Content marketing is creating, publishing, and promoting content to attract, engage, and retain customers. It&#8217;s foundational for search engine optimization and social media marketing.<\/p>\n<p>A challenge, however, is coming up with fresh topics. What follows are five content marketing ideas for July 2025.<\/p>\n<h3>National Picnic Month<\/h3>\n<div id=\"attachment_1553762\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553762\" class=\"wp-image-1553762 size-large\" title=\"Photo of four adults picnicing beneath a tree\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic-570x380.jpg\" alt=\"Photo of four adults picnicing beneath a tree\" width=\"570\" height=\"380\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic-570x380.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic-300x200.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic-360x240.jpg 360w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic-768x512.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-picpic.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1553762\" class=\"wp-caption-text\">Picnics offer lots of content marketing options.<\/p><\/div>\n<p>In the United States, July is National Picnic Month, an opportunity for marketers to provide helpful, informative, and entertaining posts, videos, or podcasts.<\/p>\n<p>The picnicking theme offers content options for outfitters, kitchen supply shops, specialty grocers, apparel brands, and even home decor shops.<\/p>\n<p>Helpful picnic content could include how-to guides, recipes, or checklists. Here are a few examples.<\/p>\n<ul>\n<li>Harry &amp; David&#8217;s &#8220;<a href=\"https:\/\/www.harryanddavid.com\/articles\/holidays\/how-to-plan-a-picnic\">How to Plan a Picnic in 11 Easy Steps<\/a>.&#8221;<\/li>\n<li>La Espa\u00f1ola&#8217;s &#8220;<a href=\"https:\/\/laespanolaoliveoil.com\/blog\/how-to-pack-the-perfect-picnic-basket\/\">How to Pack the Perfect Picnic Basket<\/a>.&#8221;<\/li>\n<li>Minute Rice&#8217;s &#8220;<a href=\"https:\/\/minuterice.com\/blog\/crowd-pleasing-easy-to-pack-picnic-recipes\/\">Crowd-Pleasing, Easy-to-Pack Picnic Recipes<\/a>.&#8221;<\/li>\n<\/ul>\n<h3>Made in the USA Day<\/h3>\n<div id=\"attachment_1553764\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553764\" class=\"wp-image-1553764 size-large\" title=\"Screenshot of Pyrex bowls on a table\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-classic-pyrex-e1749905793596-570x279.jpg\" alt=\"Screenshot of Pyrex bowls on a table\" width=\"570\" height=\"279\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-classic-pyrex-e1749905793596-570x279.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-classic-pyrex-e1749905793596-300x147.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-classic-pyrex-e1749905793596-768x375.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-classic-pyrex-e1749905793596.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1553764\" class=\"wp-caption-text\">Classic Pyrex bowls are an example of American-made products.<\/p><\/div>\n<p>Made in the USA Day highlights American-made products.<\/p>\n<p>Held on July 2 each year, the occasion appeals to a sense of patriotism and shopping, making it a good topic for ecommerce content marketers.<\/p>\n<p>Online sellers can profile domestic suppliers, focusing on quality, sustainability, and national economic benefits.<\/p>\n<p>Here are a few examples.<\/p>\n<ul>\n<li>Kitchen supply stores can feature Pyrex, made primarily in Pennsylvania, or Lodge Cast Iron cookware from Tennessee.<\/li>\n<li>An online toy store could feature Wilson footballs or Green Toys, both made in the U.S.<\/li>\n<li>A shoe shop might publish a story about Bates shoes or New Balance 587 running shoes \u2014 both American-manufactured.<\/li>\n<\/ul>\n<p>For inspiration, check out a couple of articles about American-made brands.<\/p>\n<ul>\n<li>GQ Magazine&#8217;s &#8220;<a href=\"https:\/\/www.gq.com\/story\/buck-mason-american-menswear-brand\">How Buck Mason Became America&#8217;s Next Great Everyman Brand<\/a>.&#8221;<\/li>\n<li>Sourcing Journal&#8217;s &#8220;<a href=\"https:\/\/sourcingjournal.com\/denim\/denim-brands\/origin-usa-jeans-project-farm-youtube-product-test-wrangler-levis-ariat-rustler-404579\/\">How This Made-in-America Brand Beat Levi&#8217;s and Wrangler<\/a>.&#8221;<\/li>\n<\/ul>\n<h3>National Simplicity Day<\/h3>\n<div id=\"attachment_1553760\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553760\" class=\"wp-image-1553760 size-large\" title=\"Photo of Henry David Thoreau\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau-570x380.jpg\" alt=\"Photo of Henry David Thoreau\" width=\"570\" height=\"380\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau-570x380.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau-300x200.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau-360x240.jpg 360w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau-768x512.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-thoreau.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1553760\" class=\"wp-caption-text\">American philosopher Henry David Thoreau espoused simple living.<\/p><\/div>\n<p>Held on July 12, 2025, National Simplicity Day honors the simple, uncluttered lifestyle espoused in Henry David Thoreau&#8217;s transcendentalist philosophy.<\/p>\n<p>Thoreau, who wrote &#8220;Walden&#8221; and &#8220;Civil Disobedience,&#8221; famously moved into a cabin near Walden Pond, Massachusetts, in July 1845.<\/p>\n<p>National Simplicity Day will likely appeal to modern minimalists and environmental advocates. It could help merchants selling organizational products, zero-waste or otherwise sustainable items, and natural health and beauty supplies.<\/p>\n<p>Simplicity Day content might include listicles such as &#8220;5 Ways to Simplify Your Wardrobe (and Life)&#8221; or features such as &#8220;This [Product] Does One Thing, and It Does It Perfectly.&#8221;<\/p>\n<h3>Back-to-School Planning<\/h3>\n<div id=\"attachment_1553763\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553763\" class=\"wp-image-1553763 size-large\" title=\"Photo of a classroom with a sign reading &quot;Back to School!&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school-570x380.jpg\" alt=\"Photo of a classroom with a sign reading &quot;Back to School!&quot;\" width=\"570\" height=\"380\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school-570x380.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school-300x200.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school-360x240.jpg 360w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school-768x512.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-back-to-school.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1553763\" class=\"wp-caption-text\">Back-to-school shopping in the U.S. starts in July.<\/p><\/div>\n<p>According to the National Retail Federation, approximately 55% of <a href=\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\">back-to-school<\/a> and college shoppers start purchasing by the middle of July.<\/p>\n<p>The typical American household spent more than $800 on back-to-school items in 2024, totaling $38 billion, per the NRF.<\/p>\n<p>Online and omnichannel merchants seeking a bit of that business could publish articles, videos, or podcasts that answer questions or solve problems.<\/p>\n<p>Here are some examples.<\/p>\n<ul>\n<li>Planning guides: &#8220;The Parent&#8217;s Back-to-School Checklist for 2025.&#8221;<\/li>\n<li>Product roundups: &#8220;8 Stylish and Functional Backpacks for Every Grade.&#8221;<\/li>\n<li>Tips and tools: &#8220;How to Save Time (and Sanity) with Smart School Prep.&#8221;<\/li>\n<li>Teacher-focused: &#8220;What Educators Are Buying Before August.&#8221;<\/li>\n<\/ul>\n<h3>National Tequila Day<\/h3>\n<div id=\"attachment_1553766\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553766\" class=\"wp-image-1553766 size-large\" title=\"Photo of two shot glasses containing tequilla.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila-570x380.jpg\" alt=\"Photo of two shot glasses containing tequilla.\" width=\"570\" height=\"380\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila-570x380.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila-300x200.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila-360x240.jpg 360w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila-768x512.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/06\/061125-tequila.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1553766\" class=\"wp-caption-text\">Tequila is a well-known Mexican spirit and a good content topic for July 2025.<\/p><\/div>\n<p>Celebrated on July 24, 2025, National Tequila Day honors Mexico&#8217;s iconic national spirit.<\/p>\n<p>Tequila begins its life in the fields of Jalisco, Mexico, and a few surrounding regions, as agave. Producers harvest the plant and strip away the spiky leaves to reveal the pi\u00f1a, or heart, and then slow-cook it to convert complex carbohydrates into fermentable sugars.<\/p>\n<p>Once tender, the pi\u00f1as are crushed or shredded to extract the sweet juice, known as aguamiel, which then ferments with selected yeasts, transforming sugars <a href=\"https:\/\/www.practicalecommerce.com\/craft-whiskeys-home-delivered\">into alcohol<\/a> over several days before being distilled.<\/p>\n<p>Content marketers could publish content describing the process of making tequila or explaining the relationship between tequila and mezcal, a similar agave-based alcoholic beverage.<\/p>\n<p>Marketers could also focus on simply <a href=\"https:\/\/www.practicalecommerce.com\/alcohol-selling-online-is-complicated\">drinking tequil<\/a>a and having fun. Here are a few example titles.<\/p>\n<ul>\n<li>Barware or kitchen supply retailer: &#8220;The 5 Tequila Glasses Every Home Bar Needs.&#8221;<\/li>\n<li>Home decor store: &#8220;Throw the Perfect Summer Party with Tacos, Tequila, and Table Settings.&#8221;<\/li>\n<li>Apparel boutique: &#8220;Your National Tequila Day Style Guide.&#8221;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season. <\/p>\n","protected":false},"author":391,"featured_media":1553761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58299],"tags":[],"class_list":["post-1553758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - 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