{"id":1554439,"date":"2025-07-06T07:33:48","date_gmt":"2025-07-06T11:33:48","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1554439"},"modified":"2025-07-06T07:36:30","modified_gmt":"2025-07-06T11:36:30","slug":"5-content-marketing-ideas-for-august","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-content-marketing-ideas-for-august","title":{"rendered":"5 Content Marketing Ideas for August 2025"},"content":{"rendered":"

Marketers hoping to drive traffic and convert visitors in August 2025 can produce content tailored to students, pet owners, readers, spa enthusiasts, and value shoppers.<\/p>\n

Content marketing is the act of creating, publishing, and promoting articles, videos, podcasts, and the like to attract, engage, and retain customers.<\/p>\n

A downside of the tactic is the seemingly unending need to produce new material. With this in mind, here are five content marketing ideas your company can use in August 2025.<\/p>\n

Discoverable Back-to-School Lists<\/h3>\n
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Back-to-school product listicles can appear in Google Discover, leading to a surge in traffic.<\/p><\/div>\n

Google Discover<\/a> is a personalized article feed in Google’s Search mobile app, Chrome app, and various mobile pages.<\/p>\n

The feature is Google’s way of helping folks discover relevant, interesting, and timely content, with an emphasis on timely<\/em>.<\/p>\n

Some professional search engine optimizers believe that Discover favors recent articles<\/a>, such as news stories or seasonal shopping listicles. There is no guarantee Google Discover will pick up an article, but it can drive significant traffic when it does.<\/p>\n

Most content marketers launch back-to-school content in July, yet August could be the month to publish product listicles aimed at Discover.<\/p>\n

Here are some example titles:<\/p>\n