{"id":1554492,"date":"2025-07-08T09:42:38","date_gmt":"2025-07-08T13:42:38","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1554492"},"modified":"2025-07-08T10:13:12","modified_gmt":"2025-07-08T14:13:12","slug":"pim-software-is-now-a-growth-tool","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/pim-software-is-now-a-growth-tool","title":{"rendered":"PIM Software Is Now a Growth Tool"},"content":{"rendered":"

Today’s shoppers buy from a store’s website, marketplaces, and a half dozen social media networks. And every point of sale requires product information.<\/p>\n

For small businesses, ecommerce platforms are typically the primary source of product data.<\/p>\n

Larger retailers, manufacturers, and brands have long trusted product information management (PIM) software to be “the single point of truth” for data such as descriptions, specifications, and photography.<\/p>\n

PIM Use<\/h3>\n

PIM software remains the best solution for businesses with thousands of SKUs in multiple channels and languages or dozens of product feeds.<\/p>\n

What has changed, according to Martin Balaam, the CEO and founder of Pimberly<\/a>, is how some businesses use PIM for growth.<\/p>\n

“In two years’ time, in three years’ time, how much larger would you like your business to be?” Balaam asked rhetorically during my July 2025 interview.<\/p>\n

\"Martin

Martin Balaam<\/p><\/div>\n

“How much more revenue would you like to be generating? And depending on how small the business is, [the owner] might say, ‘I like it to grow 10x,'” Balaam continued.<\/p>\n

To achieve that level of growth, a business has a few options.<\/p>\n