{"id":1555036,"date":"2025-07-28T08:26:24","date_gmt":"2025-07-28T12:26:24","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1555036"},"modified":"2025-07-28T08:28:15","modified_gmt":"2025-07-28T12:28:15","slug":"googles-index-now-powers-chatgpt","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt","title":{"rendered":"Google&#8217;s Index Now Powers ChatGPT"},"content":{"rendered":"<p>Unlike top search engines, ChatGPT does not maintain an index of global websites. It has relied instead on Bing&#8217;s index and search for training and sources. However, recent third-party tests suggest ChatGPT has switched to Google for that purpose.<\/p>\n<p>An ex-Googler and web developer in India, Abhishek Iyer, <a href=\"https:\/\/x.com\/distantgradient\/status\/1946677234229534921\">summarized his test on X<\/a>. He invented a meaningless word with a definition, placed them on a page that was neither linked internally nor externally, and submitted the page to Google through Search Console.<\/p>\n<p>He then prompted ChatGPT to define the term. The response was &#8220;verbatim&#8221; from his web page. He searched for the same word on Bing, DuckDuckGo, and Yandex. None returned results.<\/p>\n<p>Another test, <a href=\"https:\/\/www.aleydasolis.com\/en\/ai-search\/chatgpt-uses-google-serp-snippets-for-answers\/\">by Aleyda Sol\u00eds<\/a>, a search engine consultant, produced similar results. But it also revealed that ChatGPT utilized Google&#8217;s search snippet to fetch information.<\/p>\n<p>In a response to a Sol\u00eds prompt, ChatGPT stated it used &#8220;a cached snippet via web search&#8221; to fetch the information, indicating that ChatGPT may have direct access to Google&#8217;s cache.<\/p>\n<p>In short, ChatGPT appears to utilize Google&#8217;s index to find information and sources.<\/p>\n<p>What does it mean for visibility in ChatGPT?<\/p>\n<div id=\"attachment_1555064\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1555064\" class=\"wp-image-1555064 size-large\" title=\"Illustration of the words &quot;ChatGPT&quot; on a laptop keyboard \" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Illustration-ChatGPT-on-laptop-570x283.jpg\" alt=\"Illustration of the words &quot;ChatGPT&quot; on a laptop keyboard \" width=\"570\" height=\"283\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Illustration-ChatGPT-on-laptop-570x283.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Illustration-ChatGPT-on-laptop-300x149.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Illustration-ChatGPT-on-laptop.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1555064\" class=\"wp-caption-text\">ChatGPT has apparently switched from using Bing&#8217;s search index to Google&#8217;s.<\/p><\/div>\n<h3>Google&#8217;s Index<\/h3>\n<p>Both tests reveal ChatGPT&#8217;s reliance on Google&#8217;s index, like Google&#8217;s own Gemini and AI Mode. Hence being indexed by Google is a key step for visibility in generative AI platforms.<\/p>\n<p>Yet Google is now aggressively <a href=\"https:\/\/www.seroundtable.com\/google-deindexing-urls-february-2024-37382.html\">removing pages<\/a> from its index. It&#8217;s essential to monitor the indexation status of your important pages. &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/seo-crawled-not-indexed-explained\">Crawled but not indexed<\/a>&#8221; statuses in Search Console are more frequent. There&#8217;s little chance unindexed pages will surface in genAI responses.<\/p>\n<p>If you are experiencing indexing glitches:<\/p>\n<ul>\n<li>Know when to ignore them. All sites have unindexed pages. There&#8217;s often no problem to solve. It could be near-duplicate pages, old or outdated pages, or pages generated by internal search or filtering. Unless it&#8217;s an important product or landing page, &#8220;crawled but not indexed&#8221; is likely temporary.<\/li>\n<\/ul>\n<ul>\n<li>Improve internal linking. A site&#8217;s navigation structure is the <a href=\"https:\/\/www.practicalecommerce.com\/seo-10-faqs-for-internal-links\">first step<\/a> to better indexation. <a href=\"https:\/\/www.practicalecommerce.com\/ai-powered-internal-linking-tools\">AI-powered tools<\/a> can help, but overall, tactics such as &#8220;Related products,&#8221; &#8220;Related categories or subcategories,&#8221; and product-bundling pages elevate deeper pages.<\/li>\n<\/ul>\n<ul>\n<li>Produce unique content. Repeated content can prevent a page from being indexed. It often occurs on sites with extensive products and manufacturer-provided descriptions. Third-party tools can create <a href=\"https:\/\/www.practicalecommerce.com\/ai-prompts-for-better-product-descriptions\">unique descriptions.<\/a> Merchants can also follow Amazon&#8217;s example and include unique summaries and takeaways on product pages for additional informative content.<\/li>\n<\/ul>\n<h3>Beyond Indexing<\/h3>\n<p><a href=\"https:\/\/www.practicalecommerce.com\/seo-how-to-index-a-page-in-google\">Indexation by Google<\/a> is fundamental, but a strategy for visibility in AI answers is much more. I&#8217;ve seen no evidence that organic <em>rankings<\/em> impact answers in ChatGPT or Gemini. Higher organic rankings do not improve visibility.<\/p>\n<p>GenAI algorithms rely on different signals than search engines, preferring pages that answer questions clearly and succinctly.<\/p>\n<p>Thus ensure your pages:<\/p>\n<ul>\n<li>Have an obvious structure that utilizes <a href=\"https:\/\/www.practicalecommerce.com\/how-to-audit-html-headings-on-any-page\">HTML headings<\/a>,<\/li>\n<\/ul>\n<ul>\n<li>Provide straightforward answers to frequent questions,<\/li>\n<\/ul>\n<ul>\n<li>Use <a href=\"https:\/\/www.practicalecommerce.com\/faq-snippets-expand-organic-search-visibility\">FAQ structured data markup<\/a> from Schema.org or similar to point AI to the best answers, or the <a href=\"https:\/\/www.practicalecommerce.com\/howto-schema-guidelines-tools-tips\">HowTo Schema.org type<\/a> for instructions.<\/li>\n<\/ul>\n<ul>\n<li>Have content easily crawled and accessed with JavaScript disabled \u2014 AI crawlers cannot render JavaScript.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT does not maintain an index of global websites, instead relying intially on Bing&#8217;s index and now, apparently, on Google&#8217;s. <\/p>\n","protected":false},"author":2425,"featured_media":1555067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13095],"tags":[],"class_list":["post-1555036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Index Now Powers ChatGPT - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"ChatGPT does not maintain an index of global websites, instead relying intially on Bing&#039;s index and now, apparently, on Google&#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Index Now Powers ChatGPT\" \/>\n<meta property=\"og:description\" content=\"ChatGPT does not maintain an index of global websites, instead relying intially on Bing&#039;s index and now, apparently, on Google&#039;s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T12:26:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T12:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"Google&#8217;s Index Now Powers ChatGPT\",\"datePublished\":\"2025-07-28T12:26:24+00:00\",\"dateModified\":\"2025-07-28T12:28:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\",\"url\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\",\"name\":\"Google's Index Now Powers ChatGPT - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg\",\"datePublished\":\"2025-07-28T12:26:24+00:00\",\"dateModified\":\"2025-07-28T12:28:15+00:00\",\"description\":\"ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg\",\"width\":360,\"height\":240,\"caption\":\"Illustration of the word \\\"ChatGPT\\\" on a laptop keyboard\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s Index Now Powers ChatGPT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google's Index Now Powers ChatGPT - Practical Ecommerce","description":"ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt","og_locale":"en_US","og_type":"article","og_title":"Google's Index Now Powers ChatGPT","og_description":"ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.","og_url":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2025-07-28T12:26:24+00:00","article_modified_time":"2025-07-28T12:28:15+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"Google&#8217;s Index Now Powers ChatGPT","datePublished":"2025-07-28T12:26:24+00:00","dateModified":"2025-07-28T12:28:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt"},"wordCount":537,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg","articleSection":["SEO"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt","url":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt","name":"Google's Index Now Powers ChatGPT - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg","datePublished":"2025-07-28T12:26:24+00:00","dateModified":"2025-07-28T12:28:15+00:00","description":"ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/07\/Googles-Index-Now-Powers-ChatGPT.jpg","width":360,"height":240,"caption":"Illustration of the word \"ChatGPT\" on a laptop keyboard"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Google&#8217;s Index Now Powers ChatGPT"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1555036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1555036"}],"version-history":[{"count":4,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1555036\/revisions"}],"predecessor-version":[{"id":1555074,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1555036\/revisions\/1555074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1555067"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1555036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1555036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1555036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}