{"id":1555711,"date":"2025-08-24T05:00:30","date_gmt":"2025-08-24T09:00:30","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1555711"},"modified":"2025-08-22T11:57:57","modified_gmt":"2025-08-22T15:57:57","slug":"geo-tools-for-smbs","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs","title":{"rendered":"GEO Tools for SMBs"},"content":{"rendered":"<p>AI-powered search is a new way for shoppers to discover products. ChatGPT, Perplexity, Claude, Gemini, and even AI Overviews answer shopping-related questions directly \u2014 no additional clicks required.<\/p>\n<p>For brands, that&#8217;s a double-edged sword. The good news is the potential for additional exposure. The challenge is replacing organic search traffic (<a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">see the Semrush study<\/a>) and surfacing the company and its products in those AI-generated answers.<\/p>\n<p>A growing set of generative engine optimization (<a href=\"https:\/\/www.practicalecommerce.com\/is-geo-the-same-as-seo\">GEO<\/a>) tools promises to fix this problem by measuring and improving how products and brands appear in the responses.<\/p>\n<p>Few GEO platforms offer SKU-level capability \u2014 tracking and optimizing <a href=\"https:\/\/www.practicalecommerce.com\/get-your-products-on-chatgpt-shopping\">individual products<\/a> in AI answers. Most focus on page-level optimization and citations, making it difficult to bulk update products with optimized content.<\/p>\n<p>Nonetheless, I recently evaluated over a dozen of these GEO platforms to see which are viable for small and mid-sized businesses. Below are three recommendations with use cases, overviews, and limitations.<\/p>\n<h3>GEO Tools for SMBs<\/h3>\n<h4>Writesonic<\/h4>\n<div id=\"attachment_1555829\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/writesonic.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1555829\" class=\"wp-image-1555829 size-large\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Writesonic-570x198.jpg\" alt=\"Writesonic home page with headline &quot;Track &amp; Boost your Brand's Visibility in ChatGPT, Google &amp; AI search.&quot;\" width=\"570\" height=\"198\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Writesonic-570x198.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Writesonic-300x104.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Writesonic.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1555829\" class=\"wp-caption-text\">Writesonic<\/p><\/div>\n<p><a href=\"https:\/\/writesonic.com\/\">Writesonic<\/a> focuses on product page optimization. It lets merchants rewrite and optimize (for genAI) individual <a href=\"https:\/\/www.practicalecommerce.com\/seo-structured-data-markup-for-ecommerce-product-pages\">product pages<\/a> or articles, to then publish directly to Shopify, BigCommerce, or WordPress.<\/p>\n<p>Here&#8217;s the workflow:<\/p>\n<ol>\n<li>Identify target pages. Manually select SKUs with poor organic search traffic, using <a href=\"https:\/\/www.practicalecommerce.com\/how-to-track-rankings-in-search-console\">Search Console<\/a>, Shopify analytics, or other SEO tools.<\/li>\n<li>Analyze in Writesonic. Paste product page content into Writesonic or connect via API.<\/li>\n<li>Optimize with content metric. Edit the pages in real time with Writesonic&#8217;s Content Score metric.<\/li>\n<li>Update product pages. Export and publish optimized content, including metadata and formatting, to the ecommerce platform, keeping metadata and formatting intact.<\/li>\n<\/ol>\n<p>Overview<\/p>\n<ul>\n<li>Pricing: Tiered plans start at $49 per month.<\/li>\n<li>Ease of use: Self-service, minimal learning curve.<\/li>\n<li>Integrations: Direct with WordPress; export for Shopify and BigCommerce.<\/li>\n<li>Content optimization: Strong, with rewrites of product pages and articles.<\/li>\n<\/ul>\n<p>Limitations<\/p>\n<ul>\n<li>Does not surface underperforming SKUs on its own.<\/li>\n<li>No historical performance tracking.<\/li>\n<li>No SKU-level competitive benchmarking.<\/li>\n<\/ul>\n<h4>Peec AI<\/h4>\n<div id=\"attachment_1555827\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/peec.ai\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1555827\" class=\"size-large wp-image-1555827\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Peec-AI-570x220.jpg\" alt=\"Peec AI home page with headline &quot;AI search analytics for marketing teams&quot; and subtext &quot;Track, analyze, and improve brand performance on AI search platforms.&quot;\" width=\"570\" height=\"220\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Peec-AI-570x220.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Peec-AI-300x116.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Peec-AI.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1555827\" class=\"wp-caption-text\">Peec AI<\/p><\/div>\n<p><a href=\"https:\/\/peec.ai\/\">Peec AI<\/a> provides competitive benchmarking, showing merchants where their products and brands appear in AI-generated answers and how they compare to competitors. Peec AI doesn&#8217;t (yet) create or publish content, but its SKU-level gap analysis can guide optimization.<\/p>\n<p>To use:<\/p>\n<ul>\n<li>Identify visibility gaps. Track which prompts cite your brand and products, and those of competitors.<\/li>\n<li>Analyze competitors. Monitor competitor product visibility at the SKU level for missed opportunities.<\/li>\n<li>Export data. Pull CSV files (or link via API) to feed into your search engine, content, or analytics tools.<\/li>\n<li>Refine on-page content. Update product pages in Shopify, BigCommerce, or other platforms, closing identified gaps.<\/li>\n<\/ul>\n<p>Overview<\/p>\n<ul>\n<li>Pricing: Tiered plans start at \u20ac89 per month ($103)<\/li>\n<li>Ease of use: Simple dashboards; quick start.<\/li>\n<li>Integrations: No direct cart integrations.<\/li>\n<li>Content optimization: Monitoring only; no optimization tools.<\/li>\n<\/ul>\n<p>Limitations<\/p>\n<ul>\n<li>Does not optimize or publish product content.<\/li>\n<\/ul>\n<h4>Profound<\/h4>\n<div id=\"attachment_1555828\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.tryprofound.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1555828\" class=\"size-large wp-image-1555828\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Profound-570x228.jpg\" alt=\"Profound home page with headline &quot;Get your brand mentioned by Google AI Overviews&quot; and subtext &quot;Reach millions of consumers who are using AI to discover new products and brands.&quot;\" width=\"570\" height=\"228\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Profound-570x228.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Profound-300x120.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/Profound.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1555828\" class=\"wp-caption-text\">Profound<\/p><\/div>\n<p><a href=\"https:\/\/www.tryprofound.com\/\">Profound<\/a> is primarily a measurement platform, monitoring how brands appear across AI-powered search engines. It doesn&#8217;t optimize or publish content, but it offers deep discovery and measurement capabilities that can inform SKU-level strategy.<\/p>\n<p>To use:<\/p>\n<ul>\n<li>Identify visibility gaps. Use Profound&#8217;s dashboards to track your products, categories, or brand in AI answers.<\/li>\n<li>Analyze competitors. Benchmark against competitors to pinpoint missed opportunities and find high-impact prompts to target.<\/li>\n<li>Surface related prompts. Filter by geography, category, or topic to find prompts that align with your products for potential conversions.<\/li>\n<li>Use insights to optimize content. Export reports or integrate with analytics and <a href=\"https:\/\/www.practicalecommerce.com\/how-search-console-reveals-ai-overviews\">SEO tools<\/a> to guide on-site optimization.<\/li>\n<\/ul>\n<p>Overview<\/p>\n<ul>\n<li>Pricing: $499 per month with custom plans available.<\/li>\n<li>Ease of use: Training required to interpret fully.<\/li>\n<li>Integrations: No direct ecommerce cart integrations.<\/li>\n<li>Content optimization: None. Focus is on measurement.<\/li>\n<\/ul>\n<p>Limitations<\/p>\n<ul>\n<li>Does not optimize or publish product content.<\/li>\n<\/ul>\n<h3>Getting Started<\/h3>\n<p>Merchants do not require expensive tools to improve genAI visibility. To start:<\/p>\n<ul>\n<li>Audit your presence. Use free trials or affordable tools such as Peec AI to see how your products appear in AI answers.<\/li>\n<\/ul>\n<ul>\n<li>Identify high-intent prompts. Ask the genAI platforms, &#8220;Identify the most common customer questions about [product\/category] by analyzing Reddit, Quora, product reviews, support tickets, and forums.&#8221;<\/li>\n<\/ul>\n<ul>\n<li>Start small. Pick a half-dozen products and categories to track monthly. Adjust and expand over time.<\/li>\n<\/ul>\n<p>AI may produce first-time customers, but loyalty programs, email marketing, and standout service will bring them back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing set of tools measures and improves how products and brands appear in generative AI answers. <\/p>\n","protected":false},"author":219,"featured_media":1555865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13095],"tags":[],"class_list":["post-1555711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GEO Tools for SMBs - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"A growing set of tools measures and improves how products and brands appear in generative AI answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO Tools for SMBs\" \/>\n<meta property=\"og:description\" content=\"A growing set of tools measures and improves how products and brands appear in generative AI answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-24T09:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/GEO-Tools-for-SMBs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Camassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LouisCamassa\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Camassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\"},\"author\":{\"name\":\"Louis Camassa\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f4c1aee54f610fcdd4051c911516eb47\"},\"headline\":\"GEO Tools for SMBs\",\"datePublished\":\"2025-08-24T09:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/08\/GEO-Tools-for-SMBs.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\",\"url\":\"https:\/\/www.practicalecommerce.com\/geo-tools-for-smbs\",\"name\":\"GEO Tools for SMBs - 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