{"id":1556045,"date":"2025-09-01T09:13:34","date_gmt":"2025-09-01T13:13:34","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1556045"},"modified":"2025-09-02T05:38:32","modified_gmt":"2025-09-02T09:38:32","slug":"control-ai-answers-about-your-brand","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand","title":{"rendered":"Control AI Answers about Your Brand"},"content":{"rendered":"<p>Search engine optimization has shifted from traditional organic rankings to AI-generated mentions, citations, and recommendations.<\/p>\n<p>Success with optimizing for AI boils down to two questions:<\/p>\n<ul>\n<li>What does the training data of large language models contain about a company?<\/li>\n<li>What can the LLMs learn about the business when performing live searches?<\/li>\n<\/ul>\n<p>LLM training data is fundamental to optimizing AI answers, even if the platform runs real-time searches, because the <a href=\"https:\/\/www.practicalecommerce.com\/more-fan-out-seo-tactics\">fan-out components<\/a> stem from what the model already knows.<\/p>\n<p>For example, if the training data indicates that a business is an organic skincare brand, the fan-out component might search for certifications.<\/p>\n<h3>Citations<\/h3>\n<p>AI answers often include citations (URLs of sources), which come from <a href=\"https:\/\/www.practicalecommerce.com\/ai-crawler-optimization-tips\">live searches<\/a>, not training data. LLMs do not store URLs.<\/p>\n<p>Citations (i) are branded responses that may influence buying decisions and (ii) likely impact the training data containing info on a brand. Thus citations are key to AI optimization.<\/p>\n<p>A consumer considering a skincare brand may prompt Google&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/googles-optimization-guidelines-for-ai-mode\">AI Mode<\/a> for reviews and certifications. The response will likely contain sources.<\/p>\n<p>Here&#8217;s an example prompt addressing The Ordinary, a skincare brand:<\/p>\n<p style=\"padding-left: 30px;\"><em>Is The Ordinary skincare good and certified?<\/em><\/p>\n<p>AI Mode&#8217;s answer included an advisory warning from the U.S. Food and Drug Administration, as well as links to a magazine article and influencer posts that questioned the ingredients.<\/p>\n<p>A brand <a href=\"https:\/\/www.practicalecommerce.com\/ai-is-diluting-your-brand\">cannot control<\/a> the sentiments of others, but it&#8217;s critical to address these concerns on-site to increase the chances of being cited.<\/p>\n<p>Clicking each link in the AI Mode will usually highlight the relevant, sourced paragraph. Then address the question or concern on an FAQ page or a separate article.<\/p>\n<p>For example, the screenshot below is what a competitor stated about The Ordinary&#8217;s ingredients. In response, The Ordinary could create a page answering &#8220;Is The Ordinary clean beauty?&#8221;<\/p>\n<div id=\"attachment_1556059\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1556059\" class=\"wp-image-1556059 size-large\" title=\"Screenshot of a text excerpt from TNK Beautry questioning if The Ordinary, a competitor, is \u201cclean beauty.\u201d \" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_source-citation-570x217.jpg\" alt=\"Screenshot of a text excerpt from TNK Beautry questioning if The Ordinary, a competitor, is \u201cclean beauty.\u201d \" width=\"570\" height=\"217\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_source-citation-570x217.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_source-citation-300x114.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_source-citation-768x293.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_source-citation.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1556059\" class=\"wp-caption-text\">Article from TNK Beauty criticizing the ingredients of The Ordinary, a competitor.<\/p><\/div>\n<h3>Better Content<\/h3>\n<p>Hence <a href=\"https:\/\/www.practicalecommerce.com\/category\/marketing\/content\">content marketing<\/a> has changed. Only a year or so ago, consumers had to research to find answers about brands and products, such as certifications, alternative pricing or additional rates, and countries where products are manufactured or shipped from.<\/p>\n<p>LLMs can reveal these answers in seconds. Brands that remain silent lose control over that sentiment and fail to contribute to the answers.<\/p>\n<p>Moreover, by creating more brand and product knowledge content, companies increase their chances of being surfaced in answers to non-branded, generic prompts.<\/p>\n<h3>SEO for AI<\/h3>\n<p>Here&#8217;s what to do:<\/p>\n<ul>\n<li>Prompt LLM platforms such as AI Mode, ChatGPT, Perplexity, and Claude about your business. (&#8220;What do you know about NAME?&#8221;)<\/li>\n<\/ul>\n<ul>\n<li>Note the fan-out directions to signal your brand&#8217;s associations in training data.<\/li>\n<\/ul>\n<ul>\n<li>Identify third-party citations and their contributions to the answer.<\/li>\n<\/ul>\n<ul>\n<li>Ensure your site provides better answers than the third parties.<\/li>\n<\/ul>\n<ul>\n<li>Address frequent confusion or irritation about your brand on social media channels.<\/li>\n<\/ul>\n<ul>\n<li>Prompt LLMs for your direct competitors and compare the answers to yours.<\/li>\n<\/ul>\n<p>A few solution providers can track citations for prompts containing your brand.<\/p>\n<p>I use <a href=\"https:\/\/peec.ai\/\">Peec AI<\/a>, which monitors citations in ChatGPT, Perplexity, and AI Overviews. I can view a report in Peec AI to see the most-cited domains in answers to prompts that include my company.<\/p>\n<p>According to Peec AI&#8217;s report, answers to prompts containing Smarty Marketing rarely include our own site! I need to create more content about my brand and products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization has shifted from traditional organic rankings to AI-generated citations.<\/p>\n","protected":false},"author":2425,"featured_media":1556067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13095],"tags":[],"class_list":["post-1556045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Control AI Answers about Your Brand - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Control AI Answers about Your Brand\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T13:13:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T09:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"Control AI Answers about Your Brand\",\"datePublished\":\"2025-09-01T13:13:34+00:00\",\"dateModified\":\"2025-09-02T09:38:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\",\"url\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\",\"name\":\"Control AI Answers about Your Brand - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg\",\"datePublished\":\"2025-09-01T13:13:34+00:00\",\"dateModified\":\"2025-09-02T09:38:32+00:00\",\"description\":\"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg\",\"width\":360,\"height\":240,\"caption\":\"Female shopper looking at her smartphone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Control AI Answers about Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Control AI Answers about Your Brand - Practical Ecommerce","description":"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand","og_locale":"en_US","og_type":"article","og_title":"Control AI Answers about Your Brand","og_description":"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.","og_url":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2025-09-01T13:13:34+00:00","article_modified_time":"2025-09-02T09:38:32+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"Control AI Answers about Your Brand","datePublished":"2025-09-01T13:13:34+00:00","dateModified":"2025-09-02T09:38:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand"},"wordCount":563,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg","articleSection":["SEO"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand","url":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand","name":"Control AI Answers about Your Brand - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg","datePublished":"2025-09-01T13:13:34+00:00","dateModified":"2025-09-02T09:38:32+00:00","description":"Search engine optimization has shifted from traditional organic rankings to AI-generated citations.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Control-AI-Answers-about-Your-Brand-b.jpg","width":360,"height":240,"caption":"Female shopper looking at her smartphone"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/control-ai-answers-about-your-brand#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Control AI Answers about Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1556045"}],"version-history":[{"count":5,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556045\/revisions"}],"predecessor-version":[{"id":1556088,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556045\/revisions\/1556088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1556067"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1556045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1556045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1556045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}