{"id":1556616,"date":"2025-09-23T08:37:27","date_gmt":"2025-09-23T12:37:27","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1556616"},"modified":"2025-09-23T15:04:10","modified_gmt":"2025-09-23T19:04:10","slug":"ask-an-expert-how-to-start-with-geo","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo","title":{"rendered":"Ask an Expert: How to Start with GEO?"},"content":{"rendered":"

“Ask an Expert” is an occasional feature where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Louis Camassa, the director of product at Rithum, a marketplace orchestration platform. He’s also a serial entrepreneur and an occasional contributor to Practical Ecommerce.<\/p>\n

He addresses the essentials of generative engine optimization\u00a0for ecommerce.<\/p>\n

Practical Ecommerce:<\/strong> How can merchants optimize product visibility across ChatGPT, Perplexity, Gemini, and other generative AI platforms?<\/p>\n

Louis Camassa: <\/strong>There’s\u00a0no universal guide at present for product integration, but retailers can take proactive steps to prepare.<\/p>\n

\"Louis

Louis Camassa<\/p><\/div>\n

Begin by evaluating current genAI visibility<\/a>. Merchants should search for their brand names<\/a> to understand how the platforms present them. Experiment with shopper-like queries to observe how the systems rank and mention offerings in comparison to competitors. Consider searches such as “Find me running shoes with maximum cushioning for marathon training” or “What are the top-rated coffee makers that brew a single cup in under 2 minutes?”<\/p>\n

Next, thoroughly review product info. Again, standardized genAI product formats do not yet exist, yet companies with existing product feeds have a solid foundation. Ensure your feed contains key details such as dimensions, color options, materials, weight specifications, and intended applications.<\/p>\n

ChatGPT<\/a>, Perplexity<\/a>, and Gemini<\/a> have not yet opened the gates to share product data directly, but small-to-midsize merchants can get ahead by preparing now.<\/p>\n

Generative AI platforms thrive on structured, accurate, real-time data.<\/p>\n

Here are optimization tips:<\/p>\n

1. Keep product data clean and consistent
\n\u2022 Unique IDs that never change
\n\u2022 Plain text titles and descriptions<\/p>\n

2. Write for people, not just machines
\n\u2022 Short, specific titles (brand + product + key attribute)
\n\u2022 Natural language benefits in descriptions<\/p>\n

3. Use structured attributes
\n\u2022 Brand, price, size, color, and material
\n\u2022 Group product variants with a shared ID (e.g., parent-child relationship)<\/p>\n

4. Optimize images
\n\u2022 Use a content delivery network
\n\u2022 Extra angles or lifestyle shots help<\/p>\n

5. Update feeds often
\n\u2022 Refresh at least daily<\/p>\n

6. Use custom fields
\n\u2022 Add category-specific details (battery life, fabric, eco-friendly)<\/p>\n

7. Localize content
\n\u2022 Language and country codes
\n\u2022 Simple, clear native text<\/p>\n

8. Be transparent on price
\n\u2022 Always list price in ISO format (e.g., 29.99 USD)
\n\u2022 Include sale price if available<\/p>\n

9. Don’t skip the details
\n\u2022 Shipping, handling, promotions, and other data build trust and improve ranking<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.<\/p>\n","protected":false},"author":376,"featured_media":1556637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13095],"tags":[],"class_list":["post-1556616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",""],"acf":[],"yoast_head":"\nAsk an Expert: How to Start with GEO? - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask an Expert: How to Start with GEO?\" \/>\n<meta property=\"og:description\" content=\"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T12:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T19:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PEC Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PEC Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\"},\"author\":{\"name\":\"PEC Staff\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/33eb2089439ad93696f90b415f9ac085\"},\"headline\":\"Ask an Expert: How to Start with GEO?\",\"datePublished\":\"2025-09-23T12:37:27+00:00\",\"dateModified\":\"2025-09-23T19:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\",\"url\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\",\"name\":\"Ask an Expert: How to Start with GEO? - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg\",\"datePublished\":\"2025-09-23T12:37:27+00:00\",\"dateModified\":\"2025-09-23T19:04:10+00:00\",\"description\":\"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg\",\"width\":360,\"height\":240,\"caption\":\"Image of male looking at a tablet computer with a shopping cart icon on top\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ask an Expert: How to Start with GEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/33eb2089439ad93696f90b415f9ac085\",\"name\":\"PEC Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d16c369abd021a58be868ba137f735b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d16c369abd021a58be868ba137f735b?s=96&d=identicon&r=g\",\"caption\":\"PEC Staff\"},\"description\":\"Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.\",\"sameAs\":[\"https:\/\/www.practicalecommerce.com\",\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/x.com\/practicalecomm\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/practical-ecommerce-staff\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ask an Expert: How to Start with GEO? - Practical Ecommerce","description":"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo","og_locale":"en_US","og_type":"article","og_title":"Ask an Expert: How to Start with GEO?","og_description":"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.","og_url":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2025-09-23T12:37:27+00:00","article_modified_time":"2025-09-23T19:04:10+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg","type":"image\/jpeg"}],"author":"PEC Staff","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"PEC Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo"},"author":{"name":"PEC Staff","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/33eb2089439ad93696f90b415f9ac085"},"headline":"Ask an Expert: How to Start with GEO?","datePublished":"2025-09-23T12:37:27+00:00","dateModified":"2025-09-23T19:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo"},"wordCount":379,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg","articleSection":["SEO"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo","url":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo","name":"Ask an Expert: How to Start with GEO? - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg","datePublished":"2025-09-23T12:37:27+00:00","dateModified":"2025-09-23T19:04:10+00:00","description":"There's\u00a0no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Ask-an-Expert-How-to-Start-with-GEO-1.jpg","width":360,"height":240,"caption":"Image of male looking at a tablet computer with a shopping cart icon on top"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/ask-an-expert-how-to-start-with-geo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Ask an Expert: How to Start with GEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/33eb2089439ad93696f90b415f9ac085","name":"PEC Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d16c369abd021a58be868ba137f735b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d16c369abd021a58be868ba137f735b?s=96&d=identicon&r=g","caption":"PEC Staff"},"description":"Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.","sameAs":["https:\/\/www.practicalecommerce.com","https:\/\/www.facebook.com\/practicalecommerce","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/x.com\/practicalecomm"],"url":"https:\/\/www.practicalecommerce.com\/author\/practical-ecommerce-staff"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/376"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1556616"}],"version-history":[{"count":4,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556616\/revisions"}],"predecessor-version":[{"id":1556640,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1556616\/revisions\/1556640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1556637"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1556616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1556616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1556616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}