{"id":1556751,"date":"2025-09-29T09:26:50","date_gmt":"2025-09-29T13:26:50","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1556751"},"modified":"2025-09-29T09:27:24","modified_gmt":"2025-09-29T13:27:24","slug":"googles-spam-updates-explained","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/googles-spam-updates-explained","title":{"rendered":"Google\u2019s Spam Updates, Explained"},"content":{"rendered":"<p>Google completed its August 2025 algorithm update a few days ago. The update coincided with Google&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/did-google-just-prevent-rank-tracking\">cancellation<\/a> of the <em>&amp;num=100<\/em> query parameter, which lowered impression counts in Search Console.<\/p>\n<p>Thus assessing the impact of the update in Search Console is confusing as the two events occurred more or less concurrently.<\/p>\n<p>Google stated the update focused on spammy web pages. To gauge the impact on your site, view the &#8220;Clicks&#8221; metric in Search Console&#8217;s &#8220;Performance&#8221; report.<\/p>\n<div id=\"attachment_1556778\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1556778\" class=\"wp-image-1556778 size-large\" title=\"Screenshot of a Performance &gt; Clicks report in Search Console.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart-570x282.jpg\" alt=\"Screenshot of a Performance &gt; Clicks report in Search Console.\" width=\"570\" height=\"282\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart-570x282.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart-300x149.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart-768x380.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/09\/Search-Console-performance-chart.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1556778\" class=\"wp-caption-text\">View the &#8220;Clicks&#8221; metric in Search Console&#8217;s &#8220;Performance&#8221; report to track the algorithm&#8217;s impact. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>Traffic declines from spam updates are typically drastic. In this case, affected sites would have experienced a steep drop in clicks from August 26 through September 22.<\/p>\n<p>Google&#8217;s spam updates:<\/p>\n<ul>\n<li>Are automated, with no penalty message in Search Console, even if impacted.<\/li>\n<\/ul>\n<ul>\n<li>Can only affect sites negatively. Traffic increases result from competitor declines.<\/li>\n<\/ul>\n<ul>\n<li>Are usually recoverable after fixing the cause(s). The recovery may take months, although it does not depend on another core update.<\/li>\n<\/ul>\n<ul>\n<li>Focus on sites violating its <a href=\"https:\/\/www.practicalecommerce.com\/google-spam-policies-explained\">spam policies<\/a>, and likely pertains only to on-site content. When it targets external backlinks, Google usually includes &#8220;link&#8221; in the update name. Otherwise, spam updates don&#8217;t include backlink signals.<\/li>\n<\/ul>\n<h3>Google&#8217;s Spam Policies<\/h3>\n<p>Google&#8217;s Search Central portal <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">contains<\/a> the company&#8217;s spam policies. Here are my explanations of the key components.<\/p>\n<p><strong>Cloaking or sneaky redirects.<\/strong> When a page (i) shows different content to search engines and users or (ii) redirects for users, but not search engines.<\/p>\n<p><strong>Doorway abuse.<\/strong> When a site has pages targeting similar keywords \u2014 a common reason to be hit by a spam update. To recover, <a href=\"https:\/\/www.practicalecommerce.com\/how-keyword-clustering-powers-seo\">cluster keywords<\/a> by intent and restructure the site to target those groups instead of each word or phrase.<\/p>\n<p><strong>Expired domain abuse.<\/strong> When you buy an expired domain and leverage its authority for elevated rankings. There&#8217;s no easy recovery short of moving to a fresh domain. I have not seen declines in sites hosted on expired domains. Perhaps Google now detects that activity and does not rank expired-domain pages to begin with.<\/p>\n<p><strong>Hidden text and link abuse.<\/strong> When you hide words or links from users behind images and font-background color matching, such as white fonts on white backgrounds. I haven&#8217;t seen these tactics for years.<\/p>\n<p><strong>Keyword stuffing.<\/strong> When you fill a page with keywords or numbers to manipulate rankings. The policy is subjective, making it <a href=\"https:\/\/www.practicalecommerce.com\/keyword-density-matters-in-seo\">difficult to detect<\/a>. (How many keywords are too many?) In my experience, however, actual keyword stuffing is obvious and rare.<\/p>\n<p><strong>Machine-generated traffic; scaled content abuse.<\/strong> When you deploy artificial intelligence or other automated methods to generate content <a href=\"https:\/\/www.practicalecommerce.com\/bgr-media-founder-on-ai-upheaval\">at scale<\/a>.<\/p>\n<p><strong>Scraping.<\/strong> When you use automated methods to steal and publish content from other sites.<\/p>\n<p><strong>Site reputation abuse.<\/strong> When you publish irrelevant content (usually whole sections) to benefit from your site&#8217;s authority, Google used to <a href=\"https:\/\/www.practicalecommerce.com\/googles-site-reputation-abuse-policy-explained\">target this tactic<\/a> separately, but may now include it in generic spam updates.<\/p>\n<p><strong>Thin affiliation.<\/strong> When you create an affiliate site by duplicating external product descriptions without adding anything unique or useful.<\/p>\n<p><strong>Misleading functionality.<\/strong> When a page promises one functionality, such as a PDF download, but instead executes something else, such as an ad click.<\/p>\n<p><strong>User-generated spam.<\/strong> When a site&#8217;s comments and other user-generated info include excessive promotional or offensive language or links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traffic declines from spam updates are typically drastic and result from violations of Google&#8217;s published policies. <\/p>\n","protected":false},"author":2425,"featured_media":1556786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58324],"tags":[],"class_list":["post-1556751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - 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