{"id":1557551,"date":"2025-11-03T05:00:48","date_gmt":"2025-11-03T10:00:48","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1557551"},"modified":"2025-10-31T14:21:05","modified_gmt":"2025-10-31T18:21:05","slug":"regex-in-gsc-reveals-chatgpt-searches","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/regex-in-gsc-reveals-chatgpt-searches","title":{"rendered":"Regex in GSC Reveals ChatGPT Searches"},"content":{"rendered":"<p>ChatGPT increasingly <a href=\"https:\/\/www.practicalecommerce.com\/googles-index-now-powers-chatgpt\">queries Google<\/a> and other search engines for answers to prompts. <a href=\"https:\/\/www.practicalecommerce.com\/chatgpt-atlas-pushes-agentic-browsing\">Atlas<\/a>, ChatGPT&#8217;s browser, similarly searches Google for research.<\/p>\n<p>Here&#8217;s how to <a href=\"https:\/\/www.practicalecommerce.com\/did-google-just-prevent-rank-tracking\">identify<\/a> that activity in Google Search Console.<\/p>\n<h3>Regex in Search Console<\/h3>\n<p>Agentic searches tend to use similar query patterns, which regular expressions can often detect.<\/p>\n<p>Agentic queries (i) are usually longer than those of humans because prompts tend to be more detailed, and (ii) typically seek pricing info. Plus, searches from large language models often fan out to explore user feedback.<\/p>\n<p>To use regular expressions in Search Console:<\/p>\n<ul>\n<li>Go to the &#8220;Performance&#8221; &gt; &#8220;Add filter.&#8221;<\/li>\n<li>Choose &#8220;Query&#8221; &gt; &#8220;Custom (regex).&#8221;<\/li>\n<\/ul>\n<div id=\"attachment_1557574\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/1-Search-Console-custom-regex.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1557574\" class=\"wp-image-1557574 size-large\" title=\"Screenshot of Search Console showing the regex filtering interface\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/1-Search-Console-custom-regex-570x396.jpg\" alt=\"Screenshot of Search Console showing the regex filtering interface\" width=\"570\" height=\"396\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/1-Search-Console-custom-regex-570x396.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/1-Search-Console-custom-regex-300x208.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/1-Search-Console-custom-regex.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1557574\" class=\"wp-caption-text\">Filter queries in Search Console with regular expressions.<\/p><\/div>\n<h3>Regex Patterns<\/h3>\n<h4>Longer queries<\/h4>\n<p>ChatGPT queries are roughly <a href=\"https:\/\/www.linkedin.com\/posts\/chris-long-marketing_its-finally-here-we-performed-the-first-ever-activity-7383880531245129728-58HZ\/?utm_source=social_share_send&amp;utm_medium=member_desktop_web&amp;rcm=ACoAAAEwR-sBrfz-mi2unRUbvS_Qw3WQJJ6tvb4\">five words<\/a> on average, about 60% longer than traditional searches. But you can experiment with any length. For instance, this expression filters queries that contain more than 10 words.<\/p>\n<pre>([^\u201d \u201c]*\\s){10,}?<\/pre>\n<p>Change &#8220;10&#8221; to &#8220;4&#8221; or &#8220;25&#8221; to find queries longer than 4 or 25 words.<\/p>\n<div id=\"attachment_1557575\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/2-Search-Console-enter-regex.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1557575\" class=\"wp-image-1557575 size-large\" title=\"Screenshot of the field to enter to regex\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/2-Search-Console-enter-regex-e1761647434516-570x413.jpg\" alt=\"Screenshot of the field to enter to regex\" width=\"570\" height=\"413\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/2-Search-Console-enter-regex-e1761647434516-570x413.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/2-Search-Console-enter-regex-e1761647434516-300x217.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/2-Search-Console-enter-regex-e1761647434516.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1557575\" class=\"wp-caption-text\">Enter the regex, such as this example for queries longer than 10 words.<\/p><\/div>\n<p>Google Analytics 4 can identify pages that generate the most ChatGPT answers. Search Console can then correlate those pages with queries likely generated by AI agents.<\/p>\n<p>To find pages in GA4 that generate the most traffic from ChatGPT:<\/p>\n<ul>\n<li>Click &#8220;Reports&#8221; &gt; &#8220;Engagement&#8221;<\/li>\n<li>Choose &#8220;Pages and Screens&#8221;<\/li>\n<li>Click &#8220;Add filter&#8221;<\/li>\n<li>Select &#8220;Session source\/medium&#8221; (in the filter settings), select &#8220;Contains,&#8221; and type &#8220;ChatGPT.&#8221;<\/li>\n<li>Click &#8220;Apply&#8221;<\/li>\n<\/ul>\n<p>GA4 now filters pages by any source containing &#8220;chatgpt.&#8221; You can copy those URL paths and create a secondary filter to see only long-tail queries that the pages rank for.<\/p>\n<div id=\"attachment_1557576\" style=\"width: 410px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/3-GA4-filter-source.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1557576\" class=\"wp-image-1557576\" title=\"Screenshot of GA4 showing the filtering interface\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/3-GA4-filter-source.jpg\" alt=\"Screenshot of GA4 showing the filtering interface\" width=\"400\" height=\"628\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/3-GA4-filter-source.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/3-GA4-filter-source-191x300.jpg 191w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-1557576\" class=\"wp-caption-text\">Filter pages in GA4 for any source containing &#8220;chatgpt.&#8217;<\/p><\/div>\n<h4>Brand and transactional queries<\/h4>\n<p>LLMs often <a href=\"https:\/\/www.practicalecommerce.com\/more-fan-out-seo-tactics\">fan out<\/a> to gather reviews of products and brands. The fan-outs can research and compare prices to include in answers based on the prompt.<\/p>\n<p>You can see these queries in Search Console by using the following regex:<\/p>\n<pre>\\b(review|reviews|reddit|rating|ratings|support|warranty|return policy|refund|complaint|feedback|scam|legit|trustworthy|experience|issues|buy|purchase|price|cost|cheap|discount|coupon|order|store|near|online|sale|affordable|available|in stock|best|quality|features|specifications|warranty|deal|shop|compare|vs|versus)\\b<\/pre>\n<h4>Prominence in listicles<\/h4>\n<p>When asked for product recommendations, LLMs typically fan out to &#8220;best of&#8221; listicles. Publishing articles listing seasonal and general &#8220;top products&#8221; could elevate visibility for your brand and products.<\/p>\n<p>Here&#8217;s a regex to track your brand in listicles:<\/p>\n<pre>\\b(best|top-rated|trusted|famous|top|most|perfect)\\b<\/pre>\n<h4>Find informational queries<\/h4>\n<p>Consumers prompt ChatGPT for instructions and answers. If it finds a solution, ChatGPT often cites the source. Here&#8217;s a regex to find likely URL citations for informational prompts:<\/p>\n<pre>\\b(guide|tutorial|how to|step by step|tips|tricks|ways to|best way to|learn|help|explain|understand|examples|instruction|methods|meaning of|definition)\\b<\/pre>\n<h3>Tools to Help<\/h3>\n<p><a href=\"https:\/\/chromewebstore.google.com\/detail\/gsc-helper-by-searchanaly\/gnhafaadncbkbdkbkjejdaofoameoede\">GSC Helper<\/a> is a Chrome extension that lets you save regex patterns, search for any query directly within Search Console (instead of copy-pasting), and export filtered results into spreadsheets.<\/p>\n<p><a href=\"https:\/\/chromewebstore.google.com\/detail\/better-regex-in-search-co\/mcdjmnipdjjlmjmcdegeeloekjlfiadd?pli=1\">Better Regex in Search Console<\/a> is another Chrome extension with pre-built regex patterns and features to create your own.<\/p>\n<div id=\"attachment_1557577\" style=\"width: 410px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/4-Better-Regex.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1557577\" class=\"wp-image-1557577\" title=\"Screenshot of the interface in the extension &quot;Better Regex in Search Console&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/4-Better-Regex.jpg\" alt=\"Screenshot of the interface in the extension &quot;Better Regex in Search Console&quot;\" width=\"400\" height=\"560\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/4-Better-Regex.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/10\/4-Better-Regex-214x300.jpg 214w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-1557577\" class=\"wp-caption-text\">Better Regex in Search Console provides pre-built expressions and features to create your own.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Console reports AI-bot queries as if they&#8217;re human. Here&#8217;s how to isolate the bots from real people.<\/p>\n","protected":false},"author":2425,"featured_media":1557772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13095],"tags":[],"class_list":["post-1557551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regex in GSC Reveals ChatGPT Searches - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Search Console reports AI-bot queries as if they&#039;re human. 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