{"id":1558177,"date":"2025-11-23T08:26:56","date_gmt":"2025-11-23T13:26:56","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1558177"},"modified":"2025-11-25T13:56:41","modified_gmt":"2025-11-25T18:56:41","slug":"automate-first-for-ai-commerce-success","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success","title":{"rendered":"\u2018Automate First\u2019 for AI Commerce Success"},"content":{"rendered":"<p>Artificial intelligence is changing ecommerce so quickly that keeping up is daunting.<\/p>\n<p>Consider the prominent payment processors, platforms, and marketplaces that collaborated with OpenAI and Perplexity in the past year.<\/p>\n<ul>\n<li>Perplexity and Shopify in November 2024.<\/li>\n<li>OpenAI with Shopify in April 2025.<\/li>\n<li>Perplexity and PayPal in May 2025.<\/li>\n<li>OpenAI and Shopify again in September 2025.<\/li>\n<li>Perplexity and Stripe in September 2025.<\/li>\n<li>OpenAI and Walmart in October 2025.<\/li>\n<li>Perplexity and PayPal again in November 2025.<\/li>\n<li>OpenAI and Target in November 2025.<\/li>\n<\/ul>\n<p>Each of these partnerships and integrations pushes the industry toward various forms of AI search, AI-assisted shopping, and agentic commerce. Consumers will <a href=\"https:\/\/www.practicalecommerce.com\/3-years-in-genai-upends-ecommerce\">shop differently<\/a> very soon.<\/p>\n<div id=\"attachment_1558196\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1558196\" class=\"wp-image-1558196 size-large\" title=\"Human hands on a laptop keyboard with &quot;AI&quot; illustration above it\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/Automation-first-ecommerce-e1763903849276-570x302.jpg\" alt=\"Human hands on a laptop keyboard with &quot;AI&quot; illustration above it\" width=\"570\" height=\"302\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/Automation-first-ecommerce-e1763903849276-570x302.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/Automation-first-ecommerce-e1763903849276-300x159.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/Automation-first-ecommerce-e1763903849276-768x407.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/Automation-first-ecommerce-e1763903849276.jpg 800w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1558196\" class=\"wp-caption-text\">How consumers shop online is quickly changing.<\/p><\/div>\n<h3>Marketplaces<\/h3>\n<p>Many mid-market businesses will benefit.<\/p>\n<p>Mark Simon, vice president of strategy at Celigo, an automation platform, told me recently that direct-to-consumer brands are now selling on the Walmart Marketplace and could greatly benefit if it pushes their products into the emerging AI shopping ecosystem.<\/p>\n<p>Yet the product data feeds to those marketplaces, for even a moderate number of SKUs, work only when <em>automated<\/em>. And not all data-feed integrations are the same.<\/p>\n<p>&#8220;There is definitely a way to obtain a competitive advantage,&#8221; said Simon. &#8220;If you choose a modern technique&#8230;a modern method [of integration], you can move quickly. You can shift to an automation-first approach.&#8221;<\/p>\n<p>Simon&#8217;s perspective is notable given that Celigo is an integration-as-a-service company that connects and automates business systems, including Walmart Marketplace integrations.<\/p>\n<p>An <a href=\"https:\/\/www.practicalecommerce.com\/can-one-person-run-a-billion-dollar-store\">automation-first mindset<\/a> could help ecommerce businesses more broadly as the race to keep up with AI shopping intensifies.<\/p>\n<h3>Automation First<\/h3>\n<p>Imagine a repetitive but essential task, such as a workflow for creating AI-generated product descriptions. The workflow can start manually. A marketing specialist develops a prompt, pastes it into an AI, provides feedback on the output, re-generates it, and so on.<\/p>\n<p>An automation-first mindset prioritizes how the workflow functions at scale. It seeks to make automation the default process for most operational, marketing, and business tasks.<\/p>\n<p>For <a href=\"https:\/\/www.practicalecommerce.com\/ai-prompts-for-better-product-descriptions\">product descriptions<\/a>, an automation would integrate the catalog, AI, and ecommerce platform. Once connected, it could run a series of tests to improve the output. When launched, the automation works at scale.<\/p>\n        <div class=\"backlist-wrapper\">\n            <h3 class=\"recommended\"><div class=\"icon\"><\/div> Recommended<\/h3>\n            <a href=\"https:\/\/www.practicalecommerce.com\/ai-prompts-for-better-product-descriptions?utm_source=back\" >\n                <div class=\"backlist-content\" >\n                    <div href=\"\" class=\"thumb-link\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/03\/AI-Prompts-for-Better-Product-Descriptions.jpg\" alt=\"AI Prompts for Better Product Descriptions\" loading=\"lazy\" \/>\n                                            <\/div>\n                    <div class=\"backlist-detail\">\n                                                <h4>AI Prompts for Better Product Descriptions<\/h4>\n                                                    <p class=\"backlist-date\">March 16, 2025<\/p>\n                                            <\/div>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n<h3>Getting Started<\/h3>\n<p>To implement an automation-first mindset:<\/p>\n<ul>\n<li><strong>Become proactive.<\/strong> Simon said it like this, &#8220;Instead of being reactive around everything that&#8217;s changing, think differently and become proactive.&#8221; Automate repetitive, time-sensitive, and error-prone operations from the start.<\/li>\n<\/ul>\n<ul>\n<li><strong>Invest the time.<\/strong> Building an automated process or workflow can take more up-front work and collaboration. Invest the time.<\/li>\n<\/ul>\n<ul>\n<li><strong>Build for multiple applications.<\/strong> Modern integrations and automations should be mostly agnostic toward companies and software tools. The integration that feeds data to the Walmart Marketplace should easily adapt to Amazon, eBay, and even Mercado Libre.<\/li>\n<\/ul>\n<ul>\n<li><strong>Find repeatable and scalable tasks.<\/strong> Automation, after all, is the idea of doing something over and over again. So design processes and workflows flexible enough to grow with the business.<\/li>\n<\/ul>\n<ul>\n<li><strong>Monitor outcomes consistently.<\/strong> Good automations should include feedback loops and regular reports, not a &#8220;set and forget&#8221; approach.<\/li>\n<\/ul>\n<ul>\n<li><strong>Adopt strategic alignment and common sense.<\/strong> Finally, automation first does not mean automation always. Ensure it makes sense for the business and passes a common-sense test.<\/li>\n<\/ul>\n<h3>Keeping Up<\/h3>\n<p>Given these characteristics, an automation-first mindset could help merchants:<\/p>\n<ul>\n<li>Absorb rapid change.<\/li>\n<li>Add operational margin and flexibility.<\/li>\n<\/ul>\n<h4>Absorbing change<\/h4>\n<p>If Walmart or any other marketplace alters how it ingests product data or modifies its discovery algorithm, a good integration takes those changes in stride.<\/p>\n<p>Certainly change is inevitable, but automation makes adoption relatively easier.<\/p>\n<h4>Operational margin<\/h4>\n<p>The automation-first mindset can create something akin to operational margin \u2014 the space and time needed to respond thoughtfully rather than reactively.<\/p>\n<p>When the integrations, workflows, and connections run automatically and reliably, managers reclaim hours each week for revenue-generating projects, avoiding manual updates, error chasing, or feed maintenance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An automation-first mindset helps ecommerce businesses keep up with AI shopping.<\/p>\n","protected":false},"author":391,"featured_media":1558195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58330],"tags":[],"class_list":["post-1558177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platforms",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Automate First\u2019 for AI Commerce Success - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"An automation-first mindset helps ecommerce businesses keep up with AI shopping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Automate First\u2019 for AI Commerce Success\" \/>\n<meta property=\"og:description\" content=\"An automation-first mindset helps ecommerce businesses keep up with AI shopping.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-23T13:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T18:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/\u2018Automate-First-for-AI-Commerce-Success.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"\u2018Automate First\u2019 for AI Commerce Success\",\"datePublished\":\"2025-11-23T13:26:56+00:00\",\"dateModified\":\"2025-11-25T18:56:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success\"},\"wordCount\":636,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/automate-first-for-ai-commerce-success#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/11\/\u2018Automate-First-for-AI-Commerce-Success.jpg\",\"articleSection\":[\"Platforms &amp; 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