{"id":156751,"date":"2018-07-17T11:59:39","date_gmt":"2018-07-17T15:59:39","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=156751"},"modified":"2022-04-16T07:13:42","modified_gmt":"2022-04-16T11:13:42","slug":"seo-link-building-tactics-ecommerce-businesses","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-link-building-tactics-ecommerce-businesses","title":{"rendered":"SEO Link Building Tactics for Ecommerce Businesses"},"content":{"rendered":"

Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business.<\/p>\n

Link building is one of the tasks a company must repeatedly do for search engine optimization. But ecommerce sites often struggle with the practice. This is especially true for links to product detail pages.<\/p>\n

It is nonetheless necessary work.<\/p>\n

In this post, I’ll describe several link-building tactics<\/a> for ecommerce SEO. While none of these are particularly easy, they can be effective.<\/p>\n

Blogger Outreach<\/h3>\n

In blogger outreach, you contact micro-influencers and encourage them to create content that will link back to your product detail pages or to other resources on your domain.<\/p>\n

“Outreach fundamentally involves an exchange of value,” said Rand Fishkin in a Moz video<\/a>. “As you are going out and attempting to earn a link from someone directly through link outreach, through that one-to-one relationship…if you don’t provide value, if you’re simply asking for something, your success rate is going to be extremely low.”<\/p>\n

https:\/\/youtu.be\/mfVWwf3kENY?t=2m<\/a>