{"id":161495,"date":"2018-09-25T13:37:04","date_gmt":"2018-09-25T17:37:04","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=161495"},"modified":"2022-04-16T07:31:52","modified_gmt":"2022-04-16T11:31:52","slug":"seo-use-niche-down-keyword-research-for-content-ideas","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-use-niche-down-keyword-research-for-content-ideas","title":{"rendered":"SEO: Use ‘Niche Down’ Keyword Research for Content Ideas"},"content":{"rendered":"

Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building.<\/p>\n

The so-called “niche down” method of keyword research starts with a single broad search term \u2014 for example, “men’s shoes” \u2014 and works its way down to niche keywords to target.<\/p>\n

This is typically done with filters in a keyword research tool. Along the way, consider how much search volume a given keyword generates and how difficult it may be for your site to rank for it.<\/p>\n

In the end, you should have a list of niche keywords for content ideas \u2014 product descriptions, blog posts, and other forms of customer-attracting content.<\/p>\n

Let’s walk through an example.<\/p>\n

Start with Seed Keywords<\/h3>\n

For our seed keyword phrase, we’ll use the aforementioned “men’s shoes.” It is a good retail example.<\/p>\n

We will take our seed phrase to a keyword examination tool. There are many good choices<\/a>, including Ahrefs<\/a>, SEMrush<\/a>, Moz<\/a>, and others. But for these examples, I will use Ahrefs’ Keyword Explorer.<\/p>\n

The tool returned basic data about our seed keyword and four categories of keyword ideas, which are:<\/p>\n