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Dale Traxler is a contributing editor for Practical Ecommerce. He is an ecommerce veteran with hands-on experience \u2014\u00a0since 2002 \u2014 as co-founder and C.E.O. of an online jewelry supply distributor that was successfully sold in 2012. <\/p>\r\n

Dale is now V.P. Commerce Solutions for Rightpoint<\/a>, a digital agency, where he focuses on delivering world-class digital commerce solutions for enterprise companies in manufacturing, distribution, healthcare, and retail.<\/p>\r\n\r\n

Email Dale at dale@practicalecommerce.com<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/dale-traxler","slug":"dale-traxler","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/c3ac01a68b0527a89fbe3466ce0811a3?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/c3ac01a68b0527a89fbe3466ce0811a3?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/c3ac01a68b0527a89fbe3466ce0811a3?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"\nDale Traxler - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Dale Traxler is a contributing editor for Practical Ecommerce. He is an ecommerce veteran with hands-on experience \u2014\u00a0since 2002 \u2014 as co-founder and C.E.O. of an online jewelry supply distributor that was successfully sold in 2012. Dale is now V.P. 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