{"id":173910,"date":"2019-04-23T14:15:34","date_gmt":"2019-04-23T18:15:34","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=173910"},"modified":"2022-09-30T15:14:53","modified_gmt":"2022-09-30T19:14:53","slug":"seo-how-to-quickly-find-internal-linking-opportunities","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities","title":{"rendered":"SEO: How to Quickly Find Internal Linking Opportunities"},"content":{"rendered":"

Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages.<\/p>\n

Ecommerce websites have category pages, product pages, and duplicates of those pages. A good practice for ecommerce is crafting the Googlebot paths towards the important pages \u2014 the profitable ones. For this, search optimizers typically use robots.txt, canonical tags, and nofollows. But those methods are more like detours. Direct links are much better.<\/p>\n

For example, if I were looking for a dog food category page to rank better, I would value internal links from copy-rich pages that are related to dog food. But if the website is big, how can we identify the pages to link from?<\/p>\n

Internal Linking Opportunities<\/h3>\n

Start with a web crawler. Sitebulb, Screaming Frog, and DeepCrawl are the three I’m most familiar with. For this article, I\u2019ll use Screaming Frog due to its popularity.<\/p>\n

Step 1.<\/strong> Identify the pages you want to point the internal links to. For example, say that Guitar Center, a retailer, wants its Nylon Strings category page<\/a> to rank higher. (I have no connection to Guitar Center other than as a customer.) Perhaps nylon strings have good margins, and the company would benefit from more organic-search visibility. Optimizing the internal linking structure could be a powerful signal to Google. But we need to crawl the entire site to take inventory of possible pages to link from.<\/p>\n

Open Screaming Frog. Under Configuration > Custom > Search<\/em>, there’s a “Custom Search” window. Here you can ask Screaming Frog to highlight any pages that match the term “nylon strings.” Screaming Frog will look through the source code of every page. When it finds this exact phrase in the code, it will log the page under the Custom tab.<\/p>\n

\"Go<\/a>

Go to Configuration > Custom > Search > Custom Search<\/em> so that Screaming Frog will highlight any pages that match the term “nylon strings.” Click image to enlarge.<\/em><\/p><\/div>\n

Step 2.<\/strong> Click OK, and run a full crawl of the entire website. Sit back. Larger sites take longer to crawl. You may want only to crawl sections of the site that you believe will yield better results, such as the blog<\/a>, which is the only section I crawled for this example.<\/p>\n

After crawling the site, go to\u00a0Configuration > Custom<\/em>. These are pages that mention “nylon strings” in their code.<\/p>\n

\"Go<\/a>

Go to the Configuration > Custom<\/em> to see the pages that mention “nylon strings” in their code. Click image to enlarge.<\/em><\/p><\/div>\n

Step 3.<\/strong> You\u2019ve obtained some hits for “nylon strings,” but first, make sure these pages are not already linking to your preferred page. Also, make sure they are relevant<\/a>. Export your URLs and remove unrelated or otherwise useless URLs.<\/p>\n

Next, set your crawler to “List Mode” at Mode > List<\/em>. This allows you to upload a list of URLs to review.<\/p>\n

Before starting this crawl, go back to Configuration > Custom > Search<\/em>, and remove your \u201cnylon strings\u201d search term. This time we want to scan each page for a link to the Nylon Strings category. So, paste in the relative URL, which, in this case is \/Nylon-Strings.gc<\/em>.<\/p>\n

Next, change \u201cContains\u201d to \u201cDoes Not Contain.\u201d<\/p>\n

\"At<\/a>

At Configuration > Custom > Search<\/em>, remove the \u201cnylon strings\u201d search term. Then paste the relative URL, which, in this case is \/Nylon-Strings.gc<\/em>. Then change \u201cContains\u201d to \u201cDoes Not Contain.\u201d Click image to enlarge.<\/em><\/p><\/div>\n

By starting the crawl, this command will now only surface pages that mention “nylon strings” and don\u2019t link back to the Nylon Strings category page. (With a short list, you could simply search the source code by hand instead of Screaming Frog.)<\/p>\n

Step 4.<\/strong> The next step is to create the link. Review the URL list and to select pages to link from. Then look for an opportunity in the text of those pages to insert a contextual link to the Nylon Strings category page. Be sure to make the link useful to readers without damaging the original flow of the content.<\/p>\n

Step 5.<\/strong> Once the links have been added, either wait for Googlebot to come around and crawl the pages again (which could take months) or, to speed up the process, go to the new Google Search Console and find the URL Inspection Tool on the left menu. Enter the URLs of the pages that contain the links. This will get Google to notice the links sooner.
\n<\/p>\n

The Right Keywords<\/h3>\n

In this example, we used the keyword “nylon strings.” But don\u2019t be afraid to vary this. If your bloggers used \u201cnylon guitar strings\u201d throughout their posts, use that phrase as well in the Custom Search window.<\/p>\n

Once you do this a few times, it becomes simple. It might improve the rankings of pages that don’t typically attract external links.<\/p>\n","protected":false},"excerpt":{"rendered":"

Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?<\/p>\n","protected":false},"author":1007,"featured_media":173920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58320],"tags":[],"class_list":["post-173910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building",""],"acf":[],"yoast_head":"\nSEO: How to Quickly Find Internal Linking Opportunities - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: How to Quickly Find Internal Linking Opportunities\" \/>\n<meta property=\"og:description\" content=\"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-23T18:15:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-30T19:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"361\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Sebald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Sebald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\"},\"author\":{\"name\":\"Bill Sebald\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60\"},\"headline\":\"SEO: How to Quickly Find Internal Linking Opportunities\",\"datePublished\":\"2019-04-23T18:15:34+00:00\",\"dateModified\":\"2022-09-30T19:14:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\"},\"wordCount\":828,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\",\"url\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\",\"name\":\"SEO: How to Quickly Find Internal Linking Opportunities - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg\",\"datePublished\":\"2019-04-23T18:15:34+00:00\",\"dateModified\":\"2022-09-30T19:14:53+00:00\",\"description\":\"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg\",\"width\":361,\"height\":240,\"caption\":\"SEO How to Quickly Find Internal Linking Opportunities\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO: How to Quickly Find Internal Linking Opportunities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60\",\"name\":\"Bill Sebald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g\",\"caption\":\"Bill Sebald\"},\"description\":\"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO: How to Quickly Find Internal Linking Opportunities - Practical Ecommerce","description":"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities","og_locale":"en_US","og_type":"article","og_title":"SEO: How to Quickly Find Internal Linking Opportunities","og_description":"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?","og_url":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2019-04-23T18:15:34+00:00","article_modified_time":"2022-09-30T19:14:53+00:00","og_image":[{"width":361,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg","type":"image\/jpeg"}],"author":"Bill Sebald","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Bill Sebald","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities"},"author":{"name":"Bill Sebald","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60"},"headline":"SEO: How to Quickly Find Internal Linking Opportunities","datePublished":"2019-04-23T18:15:34+00:00","dateModified":"2022-09-30T19:14:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities"},"wordCount":828,"commentCount":0,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg","articleSection":["Link Building"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities","url":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities","name":"SEO: How to Quickly Find Internal Linking Opportunities - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg","datePublished":"2019-04-23T18:15:34+00:00","dateModified":"2022-09-30T19:14:53+00:00","description":"Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/04\/SEO-How-to-Quickly-Find-Internal-Linking-Opportunities.jpg","width":361,"height":240,"caption":"SEO How to Quickly Find Internal Linking Opportunities"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/seo-how-to-quickly-find-internal-linking-opportunities#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"SEO: How to Quickly Find Internal Linking Opportunities"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60","name":"Bill Sebald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g","caption":"Bill Sebald"},"description":"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.","url":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/173910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/1007"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=173910"}],"version-history":[{"count":7,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/173910\/revisions"}],"predecessor-version":[{"id":1511524,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/173910\/revisions\/1511524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/173920"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=173910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=173910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=173910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}