{"id":219,"name":"Louis Camassa","url":"","description":"<p>Louis Camassa is Director of Product at <a href=\"https:\/\/www.rithum.com\/\">Rithum<\/a>, a global marketplace management platform.<\/p> \r\n\r\n<p>He has founded or led multiple ventures, including Empath, SMS Masterminds (acquired by a private equity firm), and TechXpress (acquired by a publicly traded company). He developed the AI-powered MagicMapper app, which received the 2024 w3 Silver Award and the Davey Award for Creative Innovation in AI Utility Integration.<\/p>  \r\n\r\n<p>Louis is a director of the 77,000-member CoastHills Credit Union, where he focuses on fintech strategy. At GrowthMentor, a 1:1 coaching platform, he has advised more than 70 founders, executives, and entrepreneurs.<\/p> \r\n\r\n<p>He has contributed to Forbes, Entrepreneur, and Digital Commerce 360.<\/p>\r\n\r\n<p>Connect with Louis on <a href=\"https:\/\/www.linkedin.com\/in\/louiscamassa\/\">LinkedIn<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/louis-camassa","slug":"louis-camassa","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5ed6404202429abf4d87e69ac91b974b?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5ed6404202429abf4d87e69ac91b974b?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5ed6404202429abf4d87e69ac91b974b?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Louis Camassa - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Louis Camassa is Director of Product at Rithum, a global marketplace management platform.   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