{"id":223,"name":"Charles Nicholls","url":"https:\/\/www.simplicitydx.com\/","description":"

Charles Nicholls is founder and chief strategy officer of SimplicityDX<\/a>, an edge experience company. He is an ecommerce pioneer, social commerce expert, and board advisor to several startups.<\/p> \r\n\r\n

In 2003 he founded SeeWhy, a real-time personalization and machine learning platform, which he sold to SAP. He then served as SAP's senior vice president of product and built SAP Upscale Commerce, an ecommerce platform for direct-to-consumer brands and the mid-market.<\/p>\r\n\r\n

Over the years Charles has consulted on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google, and many others.<\/p>\r\n\r\n

Contact Charles on LinkedIn<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/charles-nicholls","slug":"charles-nicholls","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/531b980a29df16477153e01e443a5d48?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/531b980a29df16477153e01e443a5d48?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/531b980a29df16477153e01e443a5d48?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"\nCharles Nicholls - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Charles Nicholls is founder and chief strategy officer of SimplicityDX, an edge experience company. He is an ecommerce pioneer, social commerce expert, and board advisor to several startups. In 2003 he founded SeeWhy, a real-time personalization and machine learning platform, which he sold to SAP. 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