{"id":2434,"name":"Pete Bruckshaw","url":"","description":"<p>Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs.<\/p> \r\n\r\n<p>Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time.<\/p>\r\n\r\n<p>Contact Pete via <a href=\"mailto:petebruckshaw@gmail.com\">email<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/freelance-supply-chain-and-logistics-writer\/\">LinkedIn<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw","slug":"pete-bruckshaw","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pete Bruckshaw - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs.   Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time.  Contact Pete via email or LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Pete Bruckshaw\" \/>\n<meta property=\"og:description\" content=\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs.   Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time.  Contact Pete via email or LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=500&d=identicon&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\",\"name\":\"Pete Bruckshaw - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"description\":\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Pete Bruckshaw\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\",\"name\":\"Pete Bruckshaw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"caption\":\"Pete Bruckshaw\"},\"description\":\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pete Bruckshaw - Practical Ecommerce","description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs.   Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time.  Contact Pete via email or LinkedIn.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw","og_locale":"en_US","og_type":"profile","og_title":"Pete Bruckshaw","og_description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs.   Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time.  Contact Pete via email or LinkedIn.","og_url":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw","og_site_name":"Practical Ecommerce","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=500&d=identicon&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@practicalecomm","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw","url":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw","name":"Pete Bruckshaw - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Pete Bruckshaw"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b","name":"Pete Bruckshaw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","caption":"Pete Bruckshaw"},"description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw"}}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users"}]}}