{"id":350480,"date":"2020-06-08T11:16:40","date_gmt":"2020-06-08T15:16:40","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=350480"},"modified":"2022-08-31T09:08:44","modified_gmt":"2022-08-31T13:08:44","slug":"10-essentials-for-contact-us-forms-and-6-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/10-essentials-for-contact-us-forms-and-6-mistakes-to-avoid","title":{"rendered":"10 Essentials for \u2018Contact Us\u2019 Forms (and 6 Mistakes to Avoid)"},"content":{"rendered":"

“Contact Us” forms enable visitors to request information, ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests.<\/p>\n

In “How to Get More Form Submissions, Even on Checkout Pages<\/a>,” I addressed key points, such as requesting only what you need and explaining why. But what’s included in contact forms depends on your audience.<\/p>\n

There’s a myth that short and simple forms convert better. While forms asking only for the name, email, and comment sometimes convert well, they tend to create more back-and-forth messaging. Any form that creates more work for the consumer needs to be optimized.<\/p>\n

Essential Form Features<\/h3>\n