{"id":351261,"date":"2020-06-22T08:40:49","date_gmt":"2020-06-22T12:40:49","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=351261"},"modified":"2022-10-14T09:45:51","modified_gmt":"2022-10-14T13:45:51","slug":"6-ways-to-drive-fomo-on-ecommerce-pages","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/6-ways-to-drive-fomo-on-ecommerce-pages","title":{"rendered":"6 Ways to Drive FOMO on Ecommerce Pages"},"content":{"rendered":"

The “fear of missing out” is nothing new. Humans have always coveted what others possess. FOMO marketing<\/em> is about urging shoppers to buy what is popular or in high demand.<\/p>\n

There are several ways to trigger FOMO on ecommerce product<\/a> and landing pages. The most common is a clear, enticing call-to-action, such as the add-to-cart button. That alone, though, does little to make a site stand out.<\/p>\n

What follows are unique ways to trigger shoppers’ FOMO on ecommerce pages.<\/p>\n

Driving FOMO on Ecommerce Pages<\/h3>\n

Display a countdown timer. <\/strong>There are three common ways to communicate a sale deadline: (i) List the end date, (ii) display the time remaining, which requires a page refresh, (iii) show a real-time countdown timer, which also produces movement on the page to catch the shopper’s eye.<\/p>\n

Choies, a fashion retailer, runs flash sales and includes a countdown timer at the top of the home page and sale section. Embedding timers on landing and product pages could also be effective.<\/p>\n

\"Fashion

A real-time countdown timer is the best way to promote the urgency of a sale. Source: Choies.<\/em><\/p><\/div>\n

Accept pre-orders. <\/strong>Accepting pre-orders on highly anticipated products can drive demand. Pre-orders appeal to innovators and early adopters and work well for technology, games, and luxury items.<\/p>\n

Consider your target audience when marketing pre-orders<\/a>. Innovators tend to buy as early as possible, in part to accommodate their social status. Early adopters, though, entice others to purchase a product after its full launch.<\/p>\n

Moda Operandi, a fashion discovery platform, helps cure FOMO on elite brand handbags by making pre-orders available. This gives the company a leg up on competitors who only allow shoppers to add upcoming items to a wish list.<\/p>\n

\"Black

Taking pre-orders on a product can help eliminate FOMO. Source: Moda Operandi.<\/em><\/p><\/div>\n

Feature “As Seen On” posts. <\/strong>Who says you need to spend thousands on influencers and brand ambassadors? With celebs and social media influencers competing on Instagram, Facebook, and Twitter, there’s a chance your products are already being hyped. Using social network embed tools, you can show this content on your own pages.<\/p>\n

But do not display photos from social media without permission. It’s copyright infringement. Instead, use the provided embed feature from each network, which will link to the original post.
\n<\/p>\n

Show “Limited” and “Out of Production” labels. <\/strong>Limited and out-of-production items urge shoppers to buy now before the goods are no longer available. And displaying the remaining available quantity reinforces the desire.<\/p>\n

Let shoppers “favorite” stuff. <\/strong>A favorites feature allows shoppers to communicate their views of a product \u2014 what they would likely buy if they had disposable income. This feature alone can close more sales.<\/p>\n

Use emojis. <\/strong>Emojis are a powerful way to express urgency. Younger shoppers especially will appreciate that you’re speaking their language. And older shoppers will accept emojis so long as you use them<\/a> as visual aids, not word replacements.<\/p>\n

A few examples:<\/p>\n