{"id":355682,"date":"2020-08-06T14:50:02","date_gmt":"2020-08-06T18:50:02","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=355682"},"modified":"2022-10-18T12:36:13","modified_gmt":"2022-10-18T16:36:13","slug":"use-purchasing-trends-to-merchandise-products","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/use-purchasing-trends-to-merchandise-products","title":{"rendered":"Use Purchasing Trends to Merchandise Products"},"content":{"rendered":"

You are not alone if confused about the products people are apt to buy today. Even consumers aren’t always sure. Most consumers have opted to stay closer to home during a time when family vacations and festivals would have been the norm.<\/p>\n

How we present information on the home page, landing pages, and across social media impacts sales. If you’re struggling to find what works for your target audience, consider using overall purchasing trends as a guide.<\/p>\n

Covid-19 Commerce Insight<\/a> (“CCInsights”) is a collaboration of Emarsys, the omnichannel engagement platform, and GoodData, a business-intelligence firm. Its purpose is to provide trends and analysis, based on 1 billion consumers and 2,500 brands, of the economic impact of Covid-19<\/a>. According to CCInsights, U.S. consumers in mid-2020 are focused on goods that fall into four main categories:<\/p>\n