{"id":366529,"date":"2021-01-19T10:13:03","date_gmt":"2021-01-19T15:13:03","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=366529"},"modified":"2023-11-16T10:44:32","modified_gmt":"2023-11-16T15:44:32","slug":"online-fraud-in-2021-is-booming","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming","title":{"rendered":"Online Fraud in 2021 Is Booming"},"content":{"rendered":"<p>Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.<\/p>\n<p>Arad is co-founder of Identiq, a privacy-protecting, network-based service that helps merchants identify legitimate consumers the first time they shop. It&#8217;s critical, as fraudsters are increasingly sophisticated and can look like a regular shopper.<\/p>\n<div id=\"attachment_366543\" style=\"width: 185px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-366543\" class=\"wp-image-366543\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/UriArad_Identiq.jpg\" alt=\"Uri Arad with Identiq\" width=\"175\" height=\"175\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/UriArad_Identiq.jpg 200w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/UriArad_Identiq-150x150.jpg 150w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/><p id=\"caption-attachment-366543\" class=\"wp-caption-text\">Uri Arad<\/p><\/div>\n<p>During the presentation, CommerceCo members will learn what potential fraud threats could harm their businesses in 2021 and what options they may have to protect their companies.<\/p>\n<p>The presentation is exclusive to the CommerceCo by Practical Ecommerce community, which is made up of experienced professionals from retailers and brands. Membership in the community is paid, meaning only serious ecommerce pros participate. Members can discover products and techniques to improve their companies, network with peers to advance their careers, and learn skills to better themselves.<\/p>\n<h3>Ecommerce Booms, Fraud Looms<\/h3>\n<p>Ecommerce sales dramatically increased in 2020. Unfortunately, with the boom came a commensurate increase in card-not-present fraud.<\/p>\n<p>Retail ecommerce sales in the United States grew by 20-to-40 percent in 2020, depending on one&#8217;s source.<\/p>\n<p>The United Census Bureau, for example, reported on November 19, 2020, that &#8220;the third quarter 2020 ecommerce estimate increased 36.7 percent from the third quarter of 2019 while total retail sales increased 7.0 percent in the same period. Ecommerce sales in the third quarter of 2020 accounted for 14.3 percent of total sales.&#8221;<\/p>\n<p>\u201cWe\u2019ve seen ecommerce accelerate in ways that didn\u2019t seem possible last spring, given the extent of the economic crisis,\u201d said Andrew Lipsman, eMarketer principal analyst. \u201cWhile much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.\u201d<\/p>\n<p>eMarketer estimated that U.S. ecommerce sales were up 34.2 percent in 2020 compared to 2019. And the list could go on with estimates from dozens of other surveys, all saying the pandemic drove more sales online.<br \/>\n<\/p>\n<h3>Fraud Opportunities<\/h3>\n<p>The shift to ecommerce has opened the door for crime. With retailers processing more orders, offering new channels like curbside pick-up, or adding ecommerce for the first time, fraudsters had new opportunities for attack.<\/p>\n<p>Writing on the <a href=\"https:\/\/www.identiq.com\/blog\/the-3-fraud-trends-up-ahead-protecting-online-business-in-2021\">Identiq blog<\/a>, Shoshana Maraney, Identiq&#8217;s content and communications director, described three of the many fraud trends that could impact merchants in 2021: buy-online-pick-up-in-store fraud, refund fraud, and account takeovers.<\/p>\n<p>Maraney wrote, &#8220;The reason that refund fraud has taken off like a rocket recently \u2014 to the extent that few businesses have really caught up yet with quite how much money they\u2019re losing \u2014 is that this has become a winning business model for fraudsters.&#8221;<\/p>\n<p>&#8220;Criminals now offer refund fraud services. All the customer has to do is place the order, and the fraudster will take care of the rest. The customer will get to keep their order for free, paying the fraudster a small percentage of the cost of the item. The retailer bears the cost.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-366207 size-full\" title=\"CommerceCo by Practical Ecommerce\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/CommerceCo-by-Practical-Ecommerce-a.jpg\" alt=\"Logo: CommerceCo by Practical Ecommerce\" width=\"300\" height=\"105\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/CommerceCo-by-Practical-Ecommerce-a.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/CommerceCo-by-Practical-Ecommerce-a-150x53.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Arad&#8217;s presentation will describe the state-of-the-art methods for preventing card-not-present fraud in its many forms. What&#8217;s more, CommerceCo presentations are not just another webinar. Members can speak directly with Arad, asking him their own questions and even appearing on screen with Arad, if they like. I will be the moderator.<\/p>\n<p>Finally, as with all weekly CommerceCo presentations, the video recording will be available to members.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.<\/p>\n","protected":false},"author":391,"featured_media":366550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58309],"tags":[],"class_list":["post-366529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraud-prevention",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Fraud in 2021 Is Booming - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Fraud in 2021 Is Booming\" \/>\n<meta property=\"og:description\" content=\"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T15:13:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T15:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"Online Fraud in 2021 Is Booming\",\"datePublished\":\"2021-01-19T15:13:03+00:00\",\"dateModified\":\"2023-11-16T15:44:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\"},\"wordCount\":561,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg\",\"articleSection\":[\"Fraud Prevention\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\",\"url\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\",\"name\":\"Online Fraud in 2021 Is Booming - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg\",\"datePublished\":\"2021-01-19T15:13:03+00:00\",\"dateModified\":\"2023-11-16T15:44:32+00:00\",\"description\":\"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg\",\"width\":360,\"height\":240,\"caption\":\"Illustration of a globe with networked connections\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Fraud in 2021 Is Booming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\",\"name\":\"Armando Roggio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"caption\":\"Armando Roggio\"},\"description\":\"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/armandoroggio\/\",\"https:\/\/x.com\/ecommerceboy\"],\"gender\":\"Male\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\"],\"knowsLanguage\":[\"English\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/armando-roggio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online Fraud in 2021 Is Booming - Practical Ecommerce","description":"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming","og_locale":"en_US","og_type":"article","og_title":"Online Fraud in 2021 Is Booming","og_description":"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.","og_url":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2021-01-19T15:13:03+00:00","article_modified_time":"2023-11-16T15:44:32+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg","type":"image\/jpeg"}],"author":"Armando Roggio","twitter_card":"summary_large_image","twitter_creator":"@ecommerceboy","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Armando Roggio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming"},"author":{"name":"Armando Roggio","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722"},"headline":"Online Fraud in 2021 Is Booming","datePublished":"2021-01-19T15:13:03+00:00","dateModified":"2023-11-16T15:44:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming"},"wordCount":561,"commentCount":0,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg","articleSection":["Fraud Prevention"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming","url":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming","name":"Online Fraud in 2021 Is Booming - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg","datePublished":"2021-01-19T15:13:03+00:00","dateModified":"2023-11-16T15:44:32+00:00","description":"Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/01\/Online-Fraud-in-2021-Is-Booming.jpg","width":360,"height":240,"caption":"Illustration of a globe with networked connections"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/online-fraud-in-2021-is-booming#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Online Fraud in 2021 Is Booming"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722","name":"Armando Roggio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","caption":"Armando Roggio"},"description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","sameAs":["https:\/\/www.linkedin.com\/in\/armandoroggio\/","https:\/\/x.com\/ecommerceboy"],"gender":"Male","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/E-commerce"],"knowsLanguage":["English"],"url":"https:\/\/www.practicalecommerce.com\/author\/armando-roggio"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/366529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=366529"}],"version-history":[{"count":8,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/366529\/revisions"}],"predecessor-version":[{"id":1530076,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/366529\/revisions\/1530076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/366550"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=366529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=366529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=366529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}