{"id":366673,"date":"2021-01-21T09:25:16","date_gmt":"2021-01-21T14:25:16","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=366673"},"modified":"2022-09-09T16:08:13","modified_gmt":"2022-09-09T20:08:13","slug":"pandemic-driven-shoppers-expect-more-from-ecommerce","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/pandemic-driven-shoppers-expect-more-from-ecommerce","title":{"rendered":"Pandemic-driven Shoppers Expect More from Ecommerce"},"content":{"rendered":"

The pandemic has upped consumers’ digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings \u2014 all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.<\/p>\n

Here are five ways to stay competitive<\/a> and spur conversions.<\/p>\n

5 Engagement Tips<\/h3>\n

Embed how-to and inspirational videos on product and landing pages. <\/strong>Instead of sending shoppers on the hunt for more information, develop and deliver short, detailed videos on using your products. Video is a powerful marketing tool, especially when tailored to the target audience. Take things a step further by encouraging customers to submit content you can feature, either as standalone media or in collaboration with others.<\/p>\n

Incorporate live video chat. <\/strong>Shoppers expect a speedy customer-service response. Yet most companies mismanage email and after-hours chat requests.<\/p>\n

Combine delays with representatives who multitask \u2014 managing many queries at a time \u2014 and the result is unnecessary delays and mistakes.<\/p>\n

Hosting dedicated channels for video-based<\/a> customer service serves two purposes:<\/p>\n