{"id":3725,"date":"2012-09-10T13:16:06","date_gmt":"2012-09-10T17:16:06","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/articles\/conversion-usability\/3725-Live-Chat-Can-Improve-Service-Sales"},"modified":"2022-07-28T15:46:43","modified_gmt":"2022-07-28T19:46:43","slug":"Live-Chat-Can-Improve-Service-Sales","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales","title":{"rendered":"Live Chat Can Improve Service, Sales"},"content":{"rendered":"

Live chat can be an effective<\/strong> ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions.<\/p>\n

For example, “Laura” wanted to buy a shirt for her husband, but did not understand how the color and size options worked on the retailer\u2019s site. She liked the price and was pretty motivated, so she called an 800 number listed on the web page, a customer service representative helped her pick out a couple of nice plaids. A sale was saved.<\/p>\n

Laura took some extra steps that some customers would not have \u2014 finding and calling a phone number. Otherwise she might have just gone back to Google or Bing and found another online retailer that carried the shirts she was want to buy for her husband.<\/p>\n

Some online retailers address just this sort of scenario with live chat.<\/p>\n

“Callie” purchased a Radio Flyer bouncing horse toy from an online store. When the toy arrived via FedEx, the horse was, well, headless. Callie, thinking that the toy was broken, visited the retailer\u2019s site and started a live chat. The horse\u2019s head, oddly, is packed inside the horse\u2019s body for shipping.<\/p>\n

Callie\u2019s horse was an example of how live chat can quickly resolve customer support questions.<\/p>\n

Live Chat Boosts Conversions<\/h3>\n

The scenarios described above are examples of how using live chat on an ecommerce site might make sense. Taking the first scenario, it is clear that offering live chat help close sales, too. Eric Houtkooper, who is the director of ecommerce for business supply retailer SupplyGeeks.com said in June 2012 that adding a live customer chat service boosted his company’s ecommerce conversions some 17 percent.<\/p>\n

\"SupplyGeeks.com

SupplyGeeks.com increased conversions by 17 percent using live chat \u2014 seen at the lower right in the home page image above.<\/p><\/div>\n

Separately, published reports state that conversion rates on appliance and electronics retailer Abt’s site<\/a> rose between 10 and 20 percent when customers chatted with an associate.<\/p>\n

Improve Customer Service<\/h3>\n

The second scenario above described a concerned customer with a genuine question about a product or service.<\/p>\n

Many marketers believe that questions, concerns, and even problems are an excellent opportunity to \u201cwow\u201d shoppers successfully converting those shoppers into make loyal fans. Resolving the issue quickly and fairly builds trust and makes the customer feel better about making another purchase in the future or telling friends about the retailer.<\/p>\n

Offering live chat can help. It gives customers another way to contact the company. It works in the context of the website so that representatives can easily guide customers to particular pages, and it allows for other features, like generating screen captures from the customer’s computer.<\/p>\n

Which Retailers Should Consider Live Chat?<\/h3>\n

Live chat is, perhaps, best suited for online retailers that frequently have more than 20 customers on site at once, get more than 10 customer emails or phone calls daily, and have enough staff and resources to effectively manage a live chat.<\/p>\n

This means that small retailers probably have some room to grow before looking at one of these solutions, while mid-sized retailers with, say, $100,000 or more in annual sales could benefit from at least considering some of these solutions. Larger retailers selling more than $1 million annually probably want to look at live chat pretty seriously.<\/p>\n

A lot of factors may go into choosing the best chat solution for a particular merchant. Functionality is important and so it ease of integration \u2014 if an integration for a particular ecommerce platform already exists it can be a huge help and cost savings.<\/p>\n

Summing Up<\/h3>\n

Live chat solutions may boost conversion rates and provide an additional channel for customer support. There are many excellent live chat solutions on the market, which medium and large retailers will almost certainly want to consider.<\/p>\n","protected":false},"excerpt":{"rendered":"

Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions.<\/p>\n

For example, “Laura” wanted to buy a shirt for her husband, but did not understand how the color and size options wo…<\/p>\n","protected":false},"author":391,"featured_media":8725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58312],"tags":[],"class_list":["post-3725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service",""],"acf":[],"yoast_head":"\nLive Chat Can Improve Service, Sales - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, "Laura" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Chat Can Improve Service, Sales\" \/>\n<meta property=\"og:description\" content=\"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, "Laura" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-10T17:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T19:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png\" \/>\n\t<meta property=\"og:image:width\" content=\"119\" \/>\n\t<meta property=\"og:image:height\" content=\"91\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"Live Chat Can Improve Service, Sales\",\"datePublished\":\"2012-09-10T17:16:06+00:00\",\"dateModified\":\"2022-07-28T19:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\"},\"wordCount\":639,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png\",\"articleSection\":[\"Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#respond\"]}],\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\",\"url\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\",\"name\":\"Live Chat Can Improve Service, Sales - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png\",\"datePublished\":\"2012-09-10T17:16:06+00:00\",\"dateModified\":\"2022-07-28T19:46:43+00:00\",\"description\":\"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, \\\"Laura\\\" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png\",\"width\":119,\"height\":91,\"caption\":\"Live Chat Can Improve Service, Sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Live Chat Can Improve Service, Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\",\"name\":\"Armando Roggio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"caption\":\"Armando Roggio\"},\"description\":\"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/armandoroggio\/\",\"https:\/\/x.com\/ecommerceboy\"],\"gender\":\"Male\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\"],\"knowsLanguage\":[\"English\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/armando-roggio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Live Chat Can Improve Service, Sales - Practical Ecommerce","description":"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, \"Laura\" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales","og_locale":"en_US","og_type":"article","og_title":"Live Chat Can Improve Service, Sales","og_description":"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, \"Laura\" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...","og_url":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2012-09-10T17:16:06+00:00","article_modified_time":"2022-07-28T19:46:43+00:00","og_image":[{"width":119,"height":91,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png","type":"image\/png"}],"author":"Armando Roggio","twitter_card":"summary_large_image","twitter_creator":"@ecommerceboy","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Armando Roggio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales"},"author":{"name":"Armando Roggio","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722"},"headline":"Live Chat Can Improve Service, Sales","datePublished":"2012-09-10T17:16:06+00:00","dateModified":"2022-07-28T19:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales"},"wordCount":639,"commentCount":2,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png","articleSection":["Customer Service"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#respond"]}],"copyrightYear":"2012","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales","url":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales","name":"Live Chat Can Improve Service, Sales - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png","datePublished":"2012-09-10T17:16:06+00:00","dateModified":"2022-07-28T19:46:43+00:00","description":"Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they\u2019re making a buying decision, and for support questions. For example, \"Laura\" wanted to buy a shirt for her husband, but did not understand how the color and size options wo...","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2012\/09\/Screen_Shot_2012-09-10_at_7.11.30_AM54.png","width":119,"height":91,"caption":"Live Chat Can Improve Service, Sales"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/Live-Chat-Can-Improve-Service-Sales#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Live Chat Can Improve Service, Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722","name":"Armando Roggio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","caption":"Armando Roggio"},"description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","sameAs":["https:\/\/www.linkedin.com\/in\/armandoroggio\/","https:\/\/x.com\/ecommerceboy"],"gender":"Male","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/E-commerce"],"knowsLanguage":["English"],"url":"https:\/\/www.practicalecommerce.com\/author\/armando-roggio"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/3725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=3725"}],"version-history":[{"count":1,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/3725\/revisions"}],"predecessor-version":[{"id":350449,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/3725\/revisions\/350449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/8725"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=3725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=3725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=3725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}