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Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital<\/a>, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts.<\/p> \r\n\r\n

He is the founder of #PPCChat<\/a>, a weekly X chat for industry specialists. <\/p>\r\n\r\n

Matt holds a B.A. in Communication from the University of New Hampshire.<\/p>\r\n\r\n

Contact Matt via email <\/a> or LinkedIn<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/matthewumbro","slug":"matthewumbro","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"\nMatthew Umbro - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts. He is the founder of #PPCChat, a weekly X chat for industry specialists. Matt holds a B.A. in Communication from the University of New Hampshire. 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