{"id":452716,"date":"2021-05-06T10:13:31","date_gmt":"2021-05-06T14:13:31","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=452716"},"modified":"2022-09-08T09:51:05","modified_gmt":"2022-09-08T13:51:05","slug":"can-pantone-colors-drive-online-sales","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/can-pantone-colors-drive-online-sales","title":{"rendered":"Can Pantone Colors Drive Online Sales?"},"content":{"rendered":"<p>Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years.<\/p>\n<p>Here are three trends that inspire consumers to buy.<\/p>\n<h3>3 Trends to Drive Sales<\/h3>\n<p><strong>Pantone&#8217;s color of the year. <\/strong>Since the 1950s, the Pantone Matching System has been the standard for <a href=\"https:\/\/www.practicalecommerce.com\/15-tools-resources-color-design\">color management<\/a> of digital and physical products. Designers, manufacturers, and printers rely on the system to ensure consistent output of color.<\/p>\n<p>Today, social media influencers inject proprietary colors into more traditional products and paints using Pantone&#8217;s method. Since 2000, the Pantone color of the year has helped guide brands on the production of exclusive goods.<\/p>\n<p>For example, in 2020 luxury brand TeaLeaves concocted a tea that produces Pantone&#8217;s Classic Blue when steeped. And Uncommon Goods sells stools that mimic Pantone&#8217;s colors and block design.<\/p>\n<div id=\"attachment_455017\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-455017\" class=\"wp-image-455017 size-full\" title=\"Tealeaves' blue tea and a Pantone stool\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b.jpg\" alt=\"Tealeaves' blue tea and a Pantone stool\" width=\"800\" height=\"778\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b.jpg 800w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b-300x292.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b-570x554.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b-768x747.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b-150x146.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/pantone-products-b-500x486.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-455017\" class=\"wp-caption-text\">TeaLeaves, at left, produced a tea that turns Pantone Classic Blue when steeped. Uncommon Goods sells stools that mimic Pantone&#8217;s colors and block design.<\/p><\/div>\n<p>Brands sometimes enter licensing agreements with Pantone. Otherwise, &#8220;inspired by&#8221; landing pages can help ecommerce sites embrace color trends. Etsy features a massive collection of Pantone-inspired goods. Fashion merchant Unique Vintage showcases products that match Pantone&#8217;s annual color.<\/p>\n<div id=\"attachment_452719\" style=\"width: 811px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-452719\" class=\"wp-image-452719\" title=\"Unique Vintage store's showcase of Pantone-inspired apparel\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone.jpg\" alt=\"Unique Vintage store's showcase of Pantone-inspired apparel\" width=\"801\" height=\"661\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone.jpg 1600w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-300x248.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-570x471.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-768x634.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-1536x1268.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-150x124.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/unique-vintage-pantone-500x413.jpg 500w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-452719\" class=\"wp-caption-text\">Unique Vintage showcases its Pantone-inspired apparel.<\/p><\/div>\n<p>Options to utilize Pantone&#8217;s colors include:<\/p>\n<ul>\n<li>Adding splashes of the annual color to the website. Pantone&#8217;s yearly picks evoke emotion and are recognizable.<\/li>\n<\/ul>\n<ul>\n<li>Injecting the color into the site&#8217;s navigation. Modern and simple website designs adapt well to changeable colors for the navigation bar, calls-to-action (such as add-to-cart and checkout buttons), and hyperlinks.<\/li>\n<\/ul>\n<ul>\n<li>Adding &#8220;compare to&#8221; or &#8220;inspired by&#8221; icons with links to a relevant article or blog post.<\/li>\n<\/ul>\n<ul>\n<li>Curating customer photos featuring the use of the color.<\/li>\n<\/ul>\n<p><strong>Mobile payment apps.<\/strong> The use of mobile payment apps is <a href=\"https:\/\/www.practicalecommerce.com\/ecommerce-strategies-for-a-whirlwind-of-pays\">on the rise<\/a>. Among the most popular are Apple Pay, Google Pay, and Samsung Pay. More are emerging.<\/p>\n<p>These mobile apps use tokenization, which encrypts credit card info and replaces it with a randomly generated number. Tokenized platforms are more secure than traditional payment methods and thus appeal to knowledgeable consumers.<\/p>\n<p>Mobile payment apps are also more convenient for shoppers as they avoid having to type a credit card number for every transaction. For example, when selecting Apple Pay at checkout on a desktop browser, the customer merely approves the transaction via Face ID on an iPhone or iPad or via a double-tap an Apple Watch&#8217;s side button.<\/p>\n<p>Promote your mobile payments partners on the home page, in the footer of every page, and throughout the website.<\/p>\n<p><strong>Health and well-being. <\/strong>To pinpoint a consumer priority, look at trends in the health and well-being sector. During 2020, millions of people focused on home and cooking. Many families sought to eat dinner together more often.<\/p>\n<p>How your prospects respond to health trends influences what they buy. Thus consider multiple uses for certain product lines and adjust messaging and context-of-use images accordingly.<\/p>\n<p>For example, a store selling gardening supplies could include info on gardening&#8217;s health benefits and show people using the products. A beauty retailer could feature a picture of a woman applying mascara as she heads into the gym, with a caption, &#8220;Withstands your workout.&#8221;<br \/>\n<\/p>\n<h3>Relevant Trends?<\/h3>\n<p>Think outside the box when considering which trends <a href=\"https:\/\/www.practicalecommerce.com\/use-purchasing-trends-to-merchandise-products\">affect your business<\/a>. Take a cue from KitchenAid, which combines stability and usefulness with design. KitchenAid continues to amaze consumers in features and colors and modifies its messaging to address the current climate.<\/p>\n<div id=\"attachment_452718\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-452718\" class=\"wp-image-452718\" title=\"KitchenAid's trending colors, as seen on its major appliances.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven.jpg\" alt=\"KitchenAid's trending colors, as seen on its major appliances.\" width=\"800\" height=\"482\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven.jpg 1600w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-300x181.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-570x343.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-768x463.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-1536x925.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-150x90.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/05\/kitchenaid-colors-oven-500x301.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-452718\" class=\"wp-caption-text\">KitchenAid&#8217;s business model includes trending colors that evoke emotion.<\/p><\/div>\n<p>In short, incorporate widespread trends that evoke emotion. They comfort consumers and solidify your store as a go-to shop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years. Here are three trends that inspire consumers to buy.<\/p>\n","protected":false},"author":273,"featured_media":455121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58305],"tags":[],"class_list":["post-452716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-pages",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Pantone Colors Drive Online Sales? - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years. 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