{"id":4911,"date":"2012-08-30T17:50:05","date_gmt":"2012-08-30T17:50:05","guid":{"rendered":"http:\/\/practicalecommerce.pec.wpengine.com\/?page_id=4911"},"modified":"2025-09-05T16:16:21","modified_gmt":"2025-09-05T20:16:21","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.practicalecommerce.com\/about-us","title":{"rendered":"About Us"},"content":{"rendered":"

\"\"The mission of Practical Ecommerce is to help merchants improve their online businesses. We do this with expert articles, commentary, guides, webcasts, and podcasts. We are an independent publishing company, unaffiliated with any ecommerce platform, service, or provider.<\/em><\/p>\n

\u00bb<\/span> Our Story<\/h3>\n

\"Cover<\/a><\/p>\n

Practical Ecommerce launched in 2005 as a monthly, printed magazine. Founders Kerry and Joy Murdock formerly owned two small newspapers and a small book publishing firm.<\/p>\n

Now entirely digital, Practical Ecommerce has published roughly 7,000 articles<\/a> and hundreds of webinars and podcast episodes, serving millions of readers in over 200 countries.<\/p>\n

\u00bb<\/span> Leadership<\/h3>\n
\n
\n

\"Kerry<\/p>\n<\/div>\n

\n

Kerry Murdock<\/strong>
\nPublisher, Editor<\/em><\/p>\n

Since 2005 Kerry Murdock has managed all aspects of Practical Ecommerce’s journalism, from selecting writers and topics to editing and fact-checking thousands of professional articles addressing all facets of worldwide ecommerce. Before Practical Ecommerce, he was the publisher of two community newspapers and a small book publishing company. He holds a B.S. in Accounting from Oklahoma State University and an M.A. in Government from The University of Texas at Austin. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"Joy<\/div>\n
\n

Joy Murdock<\/strong>
\nTreasurer, Controller<\/em><\/p>\n

Joy Murdock is a longtime accountant and tax practitioner. She oversees Practical Ecommerce’s accounting, reporting, and tax matters. She holds a B.S. in Business Administration from Michigan Technological University and an M.S. in Accounting and Taxation from the University of Colorado at Boulder.<\/p>\n<\/div>\n<\/div>\n

\u00bb<\/span> Key Writers<\/h3>\n
\n
\"Armando<\/div>\n
\n

Armando Roggio, Sr.<\/strong>
\nSenior Contributor<\/em><\/p>\n

Armando Roggio is a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he’s written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"Sig<\/div>\n
\n

Sig Ueland<\/strong>
\nContributor<\/em><\/p>\n

Sig Ueland is a seasoned freelance journalist and screenwriter. He has written weekly ecommerce resource lists for Practical Ecommerce since 2011, addressing tools, products, and services to help merchants. He’s also authored articles for magazines such as In These Times and Third Word. Sig holds an M.F.A. in Screenwriting from UCLA\u2019s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"\"<\/div>\n
\n

Eric Bandholz<\/strong>
\nHost of “Ecommerce Conversations” Podcast<\/em><\/p>\n

Eric Bandholz is the founder of Beardbrand, a leading men\u2019s direct-to-consumer online grooming company. He is the host of \u201cEcommerce Conversations,\u201d Practical Ecommerce\u2019s weekly podcast, where he interviews merchants and entrepreneurs on the realities of running an online business. Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups. He holds a B.S. in Marketing, Management, and Retail from the University of South Carolina. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"\"<\/div>\n
\n

Ann Smarty<\/strong>
\nContributor<\/em><\/p>\n

Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool. Ann’s search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events.\u00a0 More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"\"<\/div>\n
\n

Matthew Umbro<\/strong>
\nContributor<\/em><\/p>\n

Matthew Umbro is a longtime pay-per-click advertising consultant, advising clients worldwide across multiple industries to drive leads and brand awareness. He first contributed to Practical Ecommerce in 2013 and has been in the pay-per-click industry since 2007. Matthew is also the founder of #PPCChat, a weekly chat on X for industry specialists. He holds a B.A. in Communication from the University of New Hampshire. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"Jean<\/div>\n
\n

Jean Gazis<\/strong>
\nContributor<\/em><\/p>\n

Jean Gazis is a longtime writer, editor, and content creator. Jean’s articles, photos, and more than 180 book reviews across multiple genres have appeared in the Huffington Post, Colorado Independent, The New York Times, Mystery Scene, Indie Reader, and Kirkus Reviews, among others. She holds a B.A. in English Literature from Johns Hopkins University. More ><\/a><\/p>\n<\/div>\n<\/div>\n

\n
\"Caytie<\/div>\n
\n

Caytie Maurer<\/strong>
\nCommunity Editor<\/em><\/p>\n

Caytie Maurer is a writer, editor, and coordinator of Practical Ecommerce\u2019s audio podcasts. She is also an English instructor, primarily for non-native learners. Before Practical Ecommerce, Caytie was a digital marketer for Unintech Consulting Engineers, a civil engineering firm. She holds a B.A. in English and an M.A. in English Literature from Northern Michigan University.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Our mission is to help merchants improve their online businesses. We do this with expert articles, commentary, guides, webcasts, and podcasts. We are an independent publishing company, unaffiliated with any ecommerce platform, service, or provider.<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-company.php","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-4911","page","type-page","status-publish","hentry",""],"acf":[],"yoast_head":"\nAbout Us - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Our mission is to help merchants improve their online businesses. We do this with expert articles, commentary, guides, webcasts, and podcasts. 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