{"id":713,"name":"Lori McDonald","url":"","description":"

Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions<\/a>, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015.<\/p> \r\n\r\n

With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web.<\/p> \r\n\r\n

Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. <\/p>\r\n\r\n

Connect with Lori on Twitter<\/a> and LinkedIn<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald","slug":"lori-mcdonald","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"\nLori McDonald - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Lori McDonald\" \/>\n<meta property=\"og:description\" content=\"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=500&d=identicon&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\",\"name\":\"Lori McDonald - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"description\":\"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Lori McDonald\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/973da0b5f9ada3ef9d4100b37ca7603d\",\"name\":\"Lori McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=96&d=identicon&r=g\",\"caption\":\"Lori McDonald\"},\"description\":\"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lori McDonald - Practical Ecommerce","description":"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald","og_locale":"en_US","og_type":"profile","og_title":"Lori McDonald","og_description":"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.","og_url":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald","og_site_name":"Practical Ecommerce","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=500&d=identicon&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@practicalecomm","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald","url":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald","name":"Lori McDonald - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"description":"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Lori McDonald"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/973da0b5f9ada3ef9d4100b37ca7603d","name":"Lori McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eed0d8cefbe58260454cbed942c8db35?s=96&d=identicon&r=g","caption":"Lori McDonald"},"description":"Lori McDonald is a business-to-business ecommerce authority and founder and CEO of Brilliance Business Solutions, a developer of digital commerce solutions for manufacturers and distributors. She has contributed to Practical Ecommerce since 2015. With a background in computer and electrical engineering, Lori is passionate about helping companies succeed on the web. Before Brilliance, Lori was a Space Shuttle Flight Controller for NASA. She holds a B.S. in Computer and Electrical Engineering from Purdue University. Connect with Lori on Twitter and LinkedIn.","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/author\/lori-mcdonald"}}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users"}]}}