{"id":743,"name":"Greg Hoffman","url":"","description":"

Greg Hoffman is C.E.O. of Apogee<\/a>, an affiliate management agency specializing in B2C programs.<\/p> \r\n\r\n

Since entering the performance marketing industry more than a decade ago, Greg has become an advocate for advanced attribution models that benefit both affiliates and merchants.<\/p>\r\n\r\n

He is the recipient of the 2016 Advocate of the Year Pinnacle Award from Affiliate Summit and was a finalist for the award in 2017. His company won Agency of the Year in 2014 and he has been a finalist for Affiliate Manager of the Year twice.<\/p>\r\n\r\n

Greg was previously a newspaper journalist covering education, politics, and health care in Florida and Georgia.<\/p>\r\n\r\n

Email Greg<\/a>.<\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/greg_hoffman","slug":"greg_hoffman","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/3bd51c1b85a6942142e17c20fb1d6a0b?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/3bd51c1b85a6942142e17c20fb1d6a0b?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/3bd51c1b85a6942142e17c20fb1d6a0b?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"\nGreg Hoffman - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Greg Hoffman is C.E.O. of Apogee, an affiliate management agency specializing in B2C programs. Since entering the performance marketing industry more than a decade ago, Greg has become an advocate for advanced attribution models that benefit both affiliates and merchants. He is the recipient of the 2016 Advocate of the Year Pinnacle Award from Affiliate Summit and was a finalist for the award in 2017. 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