Conversion rates on ecommerce sites are a key performance indicator. Monitoring the percentage of visitors that convert to paying customers helps businesses track the performance of marketing campaigns, landing pages, design and navigation, and the checkout process. All are crucial to a company’s bottom line.<\/p>\n
Email signups, survey responses, and social media shares are important conversions, too. Each is important to branding and revenue.<\/p>\n
The average global ecommerce sales conversion rate across all industries is typically 2% to 3%. But comparing a store’s conversion rate to global averages is often misleading. It’s best to review industry-specific data for common geographies.<\/p>\n
For example, according to IRP Commerce, an ecommerce platform, the average U.S. sales conversion rate in May 2021 for baby and children goods was around 1%, while arts and crafts sat at about 3.5%. Health and wellness products converted at roughly 3%.<\/p>\n