{"version":"1.0","provider_name":"Practical Ecommerce","provider_url":"https:\/\/www.practicalecommerce.com","author_name":"Armando Roggio","author_url":"https:\/\/www.practicalecommerce.com\/author\/armando-roggio","title":"The Full Cost of a Direct-to-consumer Product","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"As4Rt8f4fi\"><a href=\"https:\/\/www.practicalecommerce.com\/the-full-cost-of-a-direct-to-consumer-product\">The Full Cost of a Direct-to-consumer Product<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.practicalecommerce.com\/the-full-cost-of-a-direct-to-consumer-product\/embed#?secret=As4Rt8f4fi\" width=\"600\" height=\"338\" title=\"&#8220;The Full Cost of a Direct-to-consumer Product&#8221; &#8212; Practical Ecommerce\" data-secret=\"As4Rt8f4fi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2019\/10\/101619-beard-oil.png","thumbnail_width":360,"thumbnail_height":240,"description":"Deciding if your direct-to-consumer product would be profitable is more than subtracting the product's unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it."}