{"version":"1.0","provider_name":"Practical Ecommerce","provider_url":"https:\/\/www.practicalecommerce.com","author_name":"Pamela Hazelton","author_url":"https:\/\/www.practicalecommerce.com\/author\/pamela_hazelton","title":"Tailor Product Descriptions to the Channel and Audience","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rxOVpjcbZM\"><a href=\"https:\/\/www.practicalecommerce.com\/tailor-product-descriptions-to-the-channel-and-audience\">Tailor Product Descriptions to the Channel and Audience<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.practicalecommerce.com\/tailor-product-descriptions-to-the-channel-and-audience\/embed#?secret=rxOVpjcbZM\" width=\"600\" height=\"338\" title=\"&#8220;Tailor Product Descriptions to the Channel and Audience&#8221; &#8212; Practical Ecommerce\" data-secret=\"rxOVpjcbZM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2020\/07\/Tailor-Product-Descriptions-to-the-Channel-and-Audience.jpg","thumbnail_width":360,"thumbnail_height":240,"description":"Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere, waiting to be found."}