{"version":"1.0","provider_name":"Practical Ecommerce","provider_url":"https:\/\/www.practicalecommerce.com","author_name":"Joe Sinkwitz","author_url":"https:\/\/www.practicalecommerce.com\/author\/joe-sinkwitz","title":"Influencer Marketing, Part 5: Choosing Influencers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0rQp6XdOdd\"><a href=\"https:\/\/www.practicalecommerce.com\/influencer-marketing-part-5-choosing-influencers\">Influencer Marketing, Part 5: Choosing Influencers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.practicalecommerce.com\/influencer-marketing-part-5-choosing-influencers\/embed#?secret=0rQp6XdOdd\" width=\"600\" height=\"338\" title=\"&#8220;Influencer Marketing, Part 5: Choosing Influencers&#8221; &#8212; Practical Ecommerce\" data-secret=\"0rQp6XdOdd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/08\/Influencer-Marketing-Part-5-Choosing-Influencers.jpg","thumbnail_width":360,"thumbnail_height":240,"description":"Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is \"Part 5\" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Now it is time to choose influencers."}