{"version":"1.0","provider_name":"Practical Ecommerce","provider_url":"https:\/\/www.practicalecommerce.com","author_name":"Jill Kocher Brown","author_url":"https:\/\/www.practicalecommerce.com\/author\/jill-kocher","title":"SEO How-to, Part 5: Analyzing Keyword Data","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0vzQKbKQJV\"><a href=\"https:\/\/www.practicalecommerce.com\/SEO-How-to-Part-5-Keyword-Research-in-Action\">SEO How-to, Part 5: Analyzing Keyword Data<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.practicalecommerce.com\/SEO-How-to-Part-5-Keyword-Research-in-Action\/embed#?secret=0vzQKbKQJV\" width=\"600\" height=\"338\" title=\"&#8220;SEO How-to, Part 5: Analyzing Keyword Data&#8221; &#8212; Practical Ecommerce\" data-secret=\"0vzQKbKQJV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2020\/06\/SEO-How-to-Part-5-Analyzing-Keyword-Data.jpg","thumbnail_width":360,"thumbnail_height":240,"description":"Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. In this post, I'll cover four steps: seeding keyword research, collecting the data, organizing it in my free keyword analysis template in Google Sheets, and analyzing it to understand intent and demand.\u00a0"}