Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Marketing & Advertising
Flash Sales without Brand Damage
May 19, 2025 • Vonnie Williams
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
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Content Marketing
AI Is Diluting Your Brand
May 18, 2025 • Armando Roggio
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
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Marketing & Advertising
Charts: Retail Media Trends Worldwide
May 14, 2025 • Adel Boukarroum
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.
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Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
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Google Ads
Google’s AI Max Ads Hone Search Intent
May 11, 2025 • Matthew Umbro
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
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Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Social Media
Charts: U.S. Digital Media Trends 2025
April 22, 2025 • Adel Boukarroum
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.
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Email & Text Marketing
Rethink Your Email Sunset Policy
April 16, 2025 • Vonnie Williams
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.
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Marketing & Advertising
Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Influencers & Affiliates
A Playbook for Influencer Marketing
April 11, 2025 • Eric Bandholz
Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.
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Google Ads
Google Ads Recommendations Worth Doing
April 7, 2025 • Matthew Umbro
Some recommendations from Google Ads can improve performance. Others, not so much.
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Content Marketing
5 Content Marketing Ideas for May 2025
April 2, 2025 • Armando Roggio
Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
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Email & Text Marketing
Better ‘Welcome’ Emails for Ecommerce
April 1, 2025 • Vonnie Williams
Done well, welcome emails drive revenue and long-term customers.
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Email & Text Marketing
Honeymoon Is Ending for Email Marketing
March 30, 2025 • Armando Roggio
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
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Content Marketing
Top Ecommerce Blogs Are More Than Blogs
March 26, 2025 • Vonnie Williams
The best blogs do more than drive traffic — they fuel other marketing campaigns.
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Google Ads
Create Google Ads Scripts via GenAI
March 10, 2025 • Matthew Umbro
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
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Social Media
Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
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Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
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Content Marketing
AI Won’t Replace Creativity, Says Studio Founder
February 14, 2025 • Eric Bandholz
To Matthew Gattozzi, the founder of Goodo Studios, creativity and AI-driven efficiency often conflict.
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Content Marketing
7 Ways to Promote Content in 2025
February 10, 2025 • Armando Roggio
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
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Google Ads
Essential Google Ads Settings for 2025
February 9, 2025 • Matthew Umbro
Five campaign settings can make or break performance and often require overriding Google's suggestions.
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Email & Text Marketing
Bento Elevates Ecommerce Email Marketing
February 7, 2025 • Eric Bandholz
Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.
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Email & Text Marketing
How to Re-engage Email Subscribers Right
February 3, 2025 • Vonnie Williams
Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.
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Content Marketing
5 Content Marketing Ideas for March 2025
February 2, 2025 • Armando Roggio
Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.
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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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Social Media
TikTok Alternatives for Brands and Merchants
January 20, 2025 • Sig Ueland
Social commerce platforms are proliferating, with or without a TikTok ban.
Shopify Integrates AI Product Discovery
Ecommerce Marketing amid AI 'Slop'
Long-Tail SEO in an AI World
AI Favors Ecommerce Giants — for Now
5 Content Marketing Ideas for January 2026
New Ecommerce Tools: December 17, 2025
SEO for AI, Low Traffic, No Clicks