Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Notes on Google Ads New Strategy Tool

December 7, 2025 • Matthew Umbro

The new “Investment Strategy” feature is akin to Google’s existing budget simulators, with two main differences.

Merge Google Ads Campaigns for Better ROAS

November 5, 2025 • Matthew Umbro

Illustration of a target on a laptop screen

Better Audience Targeting in Google Ads

October 5, 2025 • Matthew Umbro

Illustration of the words "retail media" next to a physical shopping cart

Google-Criteo Deal Unlocks Retail Media

September 14, 2025 • Armando Roggio

Google Ads app icon on a smartphone screen

Google PMax Unveils Optimization Tools

September 7, 2025 • Matthew Umbro

Google Ads Unveils RSA Asset Stats

August 6, 2025 • Matthew Umbro

Google, Microsoft Clarify Ad Bidding

July 7, 2025 • Matthew Umbro

Google headquarters in Mountain View, California, USA

How Google Ads Fits into AI Overviews and AI Mode

June 11, 2025 • Matthew Umbro

Google’s AI Max Ads Hone Search Intent

May 11, 2025 • Matthew Umbro

SMB Ads Unchanged by Google Antitrust Ruling

April 23, 2025 • Armando Roggio

Google Ads Recommendations Worth Doing

April 7, 2025 • Matthew Umbro

Create Google Ads Scripts via GenAI

March 10, 2025 • Matthew Umbro

Essential Google Ads Settings for 2025

February 9, 2025 • Matthew Umbro

Ad Strategies for Competitor Keywords

January 7, 2025 • Matthew Umbro

Keywordless Search Ads Are Coming

December 5, 2024 • Matthew Umbro

Dynamic Search Ads Tap Informational Queries

November 11, 2024 • Matthew Umbro

Google Ads icon on a smartphone screen

My Top Google Ads Automated Rules

October 7, 2024 • Matthew Umbro

Image of Christmas packages with the word "SALE" above them

Holiday Promotions in Google Text Ads

September 10, 2024 • Matthew Umbro

Google’s Search Tie-ups Are Illegal, Judge Rules

August 8, 2024 • Matthew Umbro

Google Ads Alters Design, Broad Match, Payments

July 11, 2024 • Matthew Umbro

Google Ads Updates from Marketing Live 2024

June 6, 2024 • Matthew Umbro

4 Google Ads Scripts to Free Up Time

May 12, 2024 • Matthew Umbro

Google Ads app icon on a smartphone screen

Google Ad Updates Reflect New SERPs

April 9, 2024 • Matthew Umbro

Happy African couple makes instant money transfer use online services

Top Ecommerce Ad Segments

March 26, 2024 • Samir Balwani

Optimizing Google Ads without Keywords

March 10, 2024 • Matthew Umbro

Understanding YouTube Campaign Types

February 5, 2024 • Matthew Umbro

Photo of a graph on paper with a ink pen beside it

How to Forecast PPC Costs and Revenue

January 7, 2024 • Matthew Umbro

Screenshot of Google Ads app icon on a smartphone screen

Google Ad Tactics for 2024

December 7, 2023 • Matthew Umbro

1 2 3 … 6 7 8 Next »